Realtor.com
Real estate listing and home search platform.
Realtor.com at a glance
Realtor.com is a real estate website and one of the most visited sites in United States, currently ranked #53 in the country. It was founded in 1996 by National Association of Realtors (original) and is headquartered in Santa Clara, California, United States. Today Realtor.com is owned by News Corp (Move, Inc.). Our estimates put its audience at ≈ 125 million visits per month. The business earns money mainly through agent advertising, lead generation fees. Its closest rivals include zillow.com, redfin.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 118 million / month | +2% |
| Q2 | ≈ 121 million / month | +3% |
| Q3 | ≈ 125 million / month | +3% |
| Q4 | ≈ 133 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 37.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| realtor.com | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in United States
Company information
- Website
- realtor.com
- Sector
- Real Estate
- Owner
- News Corp (Move, Inc.)
- Owner type
- Subsidiary
- Founders
- National Association of Realtors (original)
- Founded
- 1996
- Headquarters
- Santa Clara, California, United States
- Employees
- 2,000+
- Ownership
- News Corp (Move, Inc.) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5B annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $1.5B annual revenue (est.)
- Ownership
- Subsidiary
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Realtor.com operates a real estate marketplace focused on United States. Real estate listing and home search platform. Revenue comes mainly from agent advertising, supported by the other lines listed below.
- Agent advertising
- Lead generation fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #53 in this index
- Sector rank
- Leading real estate site in United States
- Global rank
- 270
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zillow.com | ≈ 75 million / month | #54 class competitor | — |
| redfin.com | ≈ 56.2 million / month | #55 class competitor | — |
What is Realtor.com?
Realtor.com (realtor.com) is a real estate marketplace serving users in United States. Real estate listing and home search platform. It ranks #53 among the most visited websites in the country in this index, within the real estate category.
Who owns Realtor.com?
The site is operated by News Corp (Move, Inc.), founded by National Association of Realtors (original). The company was established in 1996 and is headquartered in Santa Clara, California, United States. It employs around 2,000+.
Traffic and audience
Traffic estimates place Realtor.com at roughly 125 million visits per month, about 4.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Realtor.com makes money
Revenue comes primarily from agent advertising, alongside lead generation fees.
Competitors in United States
Its closest rivals include zillow.com, redfin.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Realtor.com is founded in Santa Clara, California, United States.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #53 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Realtor.com?
Realtor.com is operated by News Corp (Move, Inc.). Subsidiary structure, based on public filings and press reporting.
Where is Realtor.com headquartered?
Realtor.com is headquartered in Santa Clara, California, United States.
When was Realtor.com founded?
Realtor.com was founded in 1996 by National Association of Realtors (original).
How many employees does Realtor.com have?
Realtor.com employs approximately 2,000+ people.
What is Realtor.com's revenue?
Realtor.com's revenue: ≈ $1.5B annual revenue (est.).
Who are Realtor.com's competitors?
Main competitors in United States include zillow.com, redfin.com.
How does Realtor.com make money?
Mainly agent advertising, lead generation fees.
Is Realtor.com publicly traded?
No — Realtor.com is not listed as an independent public company; it is operated by News Corp (Move, Inc.).
How many visitors does Realtor.com get?
Third-party estimates place Realtor.com at roughly 125 million visits per month, mostly from United States, with 68% mobile traffic.
Is Realtor.com safe?
Realtor.com is an established real estate site founded in 1996 and ranked #53 in United States; use the official domain realtor.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrealtor.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos