Hepsiemlak
Real estate listing platform for property sales and rentals.
Hepsiemlak at a glance
Hepsiemlak is a real estate website and one of the most visited sites in Türkiye, currently ranked #17 in the country. It was founded in 2005 by Hepsiburada Group and is headquartered in Istanbul, Turkey. Today Hepsiemlak is owned by Hepsiburada / REA Group (joint venture). Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through agent advertising, listing fees. Its closest rivals include sahibinden.com, emlakjet.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hepsiemlak | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Türkiye
Company information
- Website
- hepsiemlak.com
- Sector
- Real Estate
- Owner
- Hepsiburada / REA Group (joint venture)
- Owner type
- Private company
- Founders
- Hepsiburada Group
- Founded
- 2005
- Headquarters
- Istanbul, Turkey
- Employees
- 300+
- Ownership
- Hepsiburada / REA Group (joint venture) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ ₺700 million annual revenue (est.)
- Languages
- Turkish
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ ₺700 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hepsiemlak operates a real estate marketplace focused on Türkiye. Real estate listing platform for property sales and rentals. Revenue comes mainly from agent advertising, supported by the other lines listed below.
- Agent advertising
- Listing fees
Products & services
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #17 in this index
- Sector rank
- Leading real estate site in Türkiye
- Global rank
- 2600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sahibinden.com | ≈ 24 million / month | #18 class competitor | — |
| emlakjet.com | ≈ 18 million / month | #19 class competitor | — |
What is Hepsiemlak?
Hepsiemlak (hepsiemlak.com) is a real estate marketplace serving users in Türkiye. Real estate listing platform for property sales and rentals. It ranks #17 among the most visited websites in the country in this index, within the real estate category.
Who owns Hepsiemlak?
The site is operated by Hepsiburada / REA Group (joint venture), founded by Hepsiburada Group. The company was established in 2005 and is headquartered in Istanbul, Turkey. It employs around 300+.
Traffic and audience
Traffic estimates place Hepsiemlak at roughly 40 million visits per month, about 1.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Hepsiemlak makes money
Revenue comes primarily from agent advertising, alongside listing fees.
Competitors in Türkiye
Its closest rivals include sahibinden.com, emlakjet.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Hepsiemlak is founded in Istanbul, Turkey.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #17 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Hepsiemlak?
Hepsiemlak is operated by Hepsiburada / REA Group (joint venture). Private company structure, based on public filings and press reporting.
Where is Hepsiemlak headquartered?
Hepsiemlak is headquartered in Istanbul, Turkey.
When was Hepsiemlak founded?
Hepsiemlak was founded in 2005 by Hepsiburada Group.
How many employees does Hepsiemlak have?
Hepsiemlak employs approximately 300+ people.
What is Hepsiemlak's revenue?
Hepsiemlak's revenue: ≈ ₺700 million annual revenue (est.).
Who are Hepsiemlak's competitors?
Main competitors in Türkiye include sahibinden.com, emlakjet.com.
How does Hepsiemlak make money?
Mainly agent advertising, listing fees.
Is Hepsiemlak publicly traded?
No — Hepsiemlak is not listed as an independent public company; it is operated by Hepsiburada / REA Group (joint venture).
How many visitors does Hepsiemlak get?
Third-party estimates place Hepsiemlak at roughly 40 million visits per month, mostly from Türkiye, with 68% mobile traffic.
Is Hepsiemlak safe?
Hepsiemlak is an established real estate site founded in 2005 and ranked #17 in Türkiye; use the official domain hepsiemlak.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshepsiemlak.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos