ImmoScout24
Germany's leading real estate marketplace for buying, renting and valuing property.
ImmoScout24 at a glance
ImmoScout24 is a real estate website and one of the most visited sites in Germany, currently ranked #183 in the country. It was founded in 1998 by Not publicly disclosed and is headquartered in Munich, Germany. Today ImmoScout24 is owned by Scout24 SE. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through listing fees, premium memberships, agent subscriptions. Its closest rivals include immowelt.de, kleinanzeigen.de, wg-gesucht.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| immoscout24 | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Germany
Company information
- Website
- immobilienscout24.de
- Sector
- Real Estate
- Owner
- Scout24 SE
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1998
- Headquarters
- Munich, Germany
- Employees
- 1,000+
- Ownership
- Scout24 SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $600 million annual revenue (est.)
- Languages
- German
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $600 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ImmoScout24 operates a real estate marketplace focused on Germany. Germany's leading real estate marketplace for buying, renting and valuing property. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Premium memberships
- Agent subscriptions
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #183 in this index
- Sector rank
- Leading real estate site in Germany
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| immowelt.de | ≈ 66 million / month | #184 class competitor | — |
| kleinanzeigen.de | ≈ 49.5 million / month | #185 class competitor | — |
| wg-gesucht.de | ≈ 33 million / month | #186 class competitor | — |
What is ImmoScout24?
ImmoScout24 (immobilienscout24.de) is a real estate marketplace serving users in Germany. Germany's leading real estate marketplace for buying, renting and valuing property. It ranks #183 among the most visited websites in the country in this index, within the real estate category.
Who owns ImmoScout24?
The site is operated by Scout24 SE, founded by Not publicly disclosed. The company was established in 1998 and is headquartered in Munich, Germany. It employs around 1,000+.
Traffic and audience
Traffic estimates place ImmoScout24 at roughly 110 million visits per month, about 3.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How ImmoScout24 makes money
Revenue comes primarily from listing fees, alongside premium memberships, agent subscriptions.
Competitors in Germany
Its closest rivals include immowelt.de, kleinanzeigen.de, wg-gesucht.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
ImmoScout24 is founded in Munich, Germany.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #183 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns ImmoScout24?
ImmoScout24 is operated by Scout24 SE. Public company structure, based on public filings and press reporting.
Where is ImmoScout24 headquartered?
ImmoScout24 is headquartered in Munich, Germany.
When was ImmoScout24 founded?
ImmoScout24 was founded in 1998 by Not publicly disclosed.
How many employees does ImmoScout24 have?
ImmoScout24 employs approximately 1,000+ people.
What is ImmoScout24's revenue?
ImmoScout24's revenue: ≈ $600 million annual revenue (est.).
Who are ImmoScout24's competitors?
Main competitors in Germany include immowelt.de, kleinanzeigen.de, wg-gesucht.de.
How does ImmoScout24 make money?
Mainly listing fees, premium memberships, agent subscriptions.
Is ImmoScout24 publicly traded?
ImmoScout24's ownership: Public company.
How many visitors does ImmoScout24 get?
Third-party estimates place ImmoScout24 at roughly 110 million visits per month, mostly from Germany, with 68% mobile traffic.
Is ImmoScout24 safe?
ImmoScout24 is an established real estate site founded in 1998 and ranked #183 in Germany; use the official domain immobilienscout24.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsimmobilienscout24.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos