Government#187 in Germany

ELSTER

The official German online tax portal for filing returns and communicating with tax offices.

elster.de ↗Updated September 2026

ELSTER at a glance

ELSTER is a government website and one of the most visited sites in Germany, currently ranked #187 in the country. It was founded in 1999 by German tax authorities and is headquartered in Munich, Germany. Today ELSTER is owned by Bavarian State Office for Taxes / German tax administration. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through public funding. Its closest rivals include buhl.de, smartsteuer.de, lohnsteuer-kompakt.de.

Traffic statistics

≈ 35 million
Monthly visits
≈ 8.1 million
Weekly visits
≈ 1.2 million
Daily visits
≈ 14.7 million / month
Unique visitors
2500
Global rank
#187 in Germany
Country rank
≈ 4.6
Pages / visit
≈ 6 min
Avg. visit
≈ 43%
Bounce rate
≈ 69% mobile
Mobile traffic
≈ 14
Visits per second
#187
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 32.9 million / month+2%
Q2≈ 33.9 million / month+3%
Q3≈ 35 million / month+3%
Q4≈ 37.1 million / month+6%

Traffic sources

  • Direct49%
  • Organic search40%
  • Referral7%
  • Social3%
  • Email1%

Audience & demographics

  • Men51%
  • Women49%
  • Age 25-3427%
  • Age 35-4426%
  • Age 45-5423%

The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Germany94%

    Home market

  • Diaspora and neighbouring markets3%
  • Europe1%
  • North America1%
  • Rest of world1%

SEO profile

Estimated organic traffic
≈ 10.5 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Germany

Top organic keywords

KeywordPositionVolumeTraffic share
elster1Very highDominant
official applicationTop 10High—
tax paymentTop 10High—
id documentTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Accessible HTML front endIdentity verification servicePostgreSQLHardened WAF

Advertising & analytics technologies

First-party analytics only

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 69% mobile
Position in country
Among the leading government apps in Germany

Company information

Website
elster.de
Sector
Government
Owner
Bavarian State Office for Taxes / German tax administration
Owner type
Government agency
Founders
German tax authorities
Founded
1999
Headquarters
Munich, Germany
Employees
500+
Ownership
Bavarian State Office for Taxes / German tax administration controls the platform. Ownership details are based on public filings and press reporting.
Revenue
N/A (public service)
Languages
German
Top traffic sources
direct, organic search, referral

Financials

Revenue
N/A (public service)
Ownership
Government agency
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

ELSTER operates an official government service portal focused on Germany. The official German online tax portal for filing returns and communicating with tax offices. Revenue comes mainly from public funding, supported by the other lines listed below.

  • Public funding

Products & services

Tax filing
Tax account
Digital certificates

International presence

Primary market
Germany
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

500+
Total employees

Customer statistics

≈ 14.7 million / month
Monthly reach
≈ 4.6 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (Germany)
#187 in this index
Sector rank
Leading government site in Germany
Global rank
2500

Main competitors

buhl.desmartsteuer.delohnsteuer-kompakt.de

Website comparisons

WebsiteMonthly visitsRankNotes
buhl.de≈ 21 million / month#188 class competitor—
smartsteuer.de≈ 15.7 million / month#189 class competitor—
lohnsteuer-kompakt.de≈ 10.5 million / month#190 class competitor—

What is ELSTER?

ELSTER (elster.de) is an official government service portal serving users in Germany. The official German online tax portal for filing returns and communicating with tax offices. It ranks #187 among the most visited websites in the country in this index, within the government category.

Who owns ELSTER?

The site is operated by Bavarian State Office for Taxes / German tax administration, founded by German tax authorities. The company was established in 1999 and is headquartered in Munich, Germany. It employs around 500+.

Traffic and audience

Traffic estimates place ELSTER at roughly 35 million visits per month, about 1.2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.

How ELSTER makes money

Revenue comes primarily from public funding, alongside .

Competitors in Germany

Its closest rivals include buhl.de, smartsteuer.de, lohnsteuer-kompakt.de.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1999

    ELSTER is founded in Munich, Germany.

  2. Growth phase

    Expands its government offering and moves to a mobile-first product.

  3. Today

    Ranks #187 among the most visited websites in Germany.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Official source for public services and documents
  • Digital identity login replaces office visits
  • No advertising or tracking clutter
  • Accessible design requirements

Cons

  • Navigation across departments is confusing
  • Peak-time queues and downtime
  • Some services still require paper steps
  • Support channels are limited

Key statistics

Founded1999
HeadquartersMunich, Germany
Employees500+
Monthly visits≈ 35 million
Country rank#187 in Germany
SectorGovernment
Primary marketGermany
Founded1999
Monthly visits≈ 35 million

Frequently asked questions

Who owns ELSTER?

ELSTER is operated by Bavarian State Office for Taxes / German tax administration. Government agency structure, based on public filings and press reporting.

Where is ELSTER headquartered?

ELSTER is headquartered in Munich, Germany.

When was ELSTER founded?

ELSTER was founded in 1999 by German tax authorities.

How many employees does ELSTER have?

ELSTER employs approximately 500+ people.

What is ELSTER's revenue?

ELSTER's revenue: N/A (public service).

Who are ELSTER's competitors?

Main competitors in Germany include buhl.de, smartsteuer.de, lohnsteuer-kompakt.de.

How does ELSTER make money?

Mainly public funding.

Is ELSTER publicly traded?

ELSTER's ownership: Government agency.

How many visitors does ELSTER get?

Third-party estimates place ELSTER at roughly 35 million visits per month, mostly from Germany, with 69% mobile traffic.

Is ELSTER safe?

ELSTER is an established government site founded in 1999 and ranked #187 in Germany; use the official domain elster.de and HTTPS.

Popular searches

elsterelster loginelster appwho owns elsteris elster safe

Data sources & confidence

  • Company website and public announcements
    elster.de
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Germany and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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