Immowelt
A major German property portal for homes, apartments and commercial real estate.
Immowelt at a glance
Immowelt is a real estate website and one of the most visited sites in Germany, currently ranked #184 in the country. It was founded in 1996 by Not publicly disclosed and is headquartered in Nuremberg, Germany. Today Immowelt is owned by AVIV Group (Axel Springer). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through listing fees, agent subscriptions, advertising. Its closest rivals include immobilienscout24.de, kleinanzeigen.de, immonet.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| immowelt | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Germany
Company information
- Website
- immowelt.de
- Sector
- Real Estate
- Owner
- AVIV Group (Axel Springer)
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1996
- Headquarters
- Nuremberg, Germany
- Employees
- 600+
- Ownership
- AVIV Group (Axel Springer) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $250 million annual revenue (est.)
- Languages
- German
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $250 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Immowelt operates a real estate marketplace focused on Germany. A major German property portal for homes, apartments and commercial real estate. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Agent subscriptions
- Advertising
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #184 in this index
- Sector rank
- Leading real estate site in Germany
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| immobilienscout24.de | ≈ 36 million / month | #185 class competitor | — |
| kleinanzeigen.de | ≈ 27 million / month | #186 class competitor | — |
| immonet.de | ≈ 18 million / month | #187 class competitor | — |
What is Immowelt?
Immowelt (immowelt.de) is a real estate marketplace serving users in Germany. A major German property portal for homes, apartments and commercial real estate. It ranks #184 among the most visited websites in the country in this index, within the real estate category.
Who owns Immowelt?
The site is operated by AVIV Group (Axel Springer), founded by Not publicly disclosed. The company was established in 1996 and is headquartered in Nuremberg, Germany. It employs around 600+.
Traffic and audience
Traffic estimates place Immowelt at roughly 60 million visits per month, about 2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Immowelt makes money
Revenue comes primarily from listing fees, alongside agent subscriptions, advertising.
Competitors in Germany
Its closest rivals include immobilienscout24.de, kleinanzeigen.de, immonet.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Immowelt is founded in Nuremberg, Germany.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #184 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Immowelt?
Immowelt is operated by AVIV Group (Axel Springer). Subsidiary of public company structure, based on public filings and press reporting.
Where is Immowelt headquartered?
Immowelt is headquartered in Nuremberg, Germany.
When was Immowelt founded?
Immowelt was founded in 1996 by Not publicly disclosed.
How many employees does Immowelt have?
Immowelt employs approximately 600+ people.
What is Immowelt's revenue?
Immowelt's revenue: ≈ $250 million annual revenue (est.).
Who are Immowelt's competitors?
Main competitors in Germany include immobilienscout24.de, kleinanzeigen.de, immonet.de.
How does Immowelt make money?
Mainly listing fees, agent subscriptions, advertising.
Is Immowelt publicly traded?
Immowelt's ownership: Subsidiary of public company.
How many visitors does Immowelt get?
Third-party estimates place Immowelt at roughly 60 million visits per month, mostly from Germany, with 68% mobile traffic.
Is Immowelt safe?
Immowelt is an established real estate site founded in 1996 and ranked #184 in Germany; use the official domain immowelt.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsimmowelt.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos