Bien'ici
A French real estate portal founded by agency networks for property sales and rentals.
Bien'ici at a glance
Bien'ici is a real estate website and one of the most visited sites in France, currently ranked #150 in the country. It was founded in 2014 by Century 21, Orpi, Foncia and other agency networks and is headquartered in Paris, France. Today Bien'ici is owned by Bien'ici SAS. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through agency listing fees, advertising. Its closest rivals include seloger.com, leboncoin.fr, pap.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bien'ici | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in France
Company information
- Website
- bienici.com
- Sector
- Real Estate
- Owner
- Bien'ici SAS
- Owner type
- Private company
- Founders
- Century 21, Orpi, Foncia and other agency networks
- Founded
- 2014
- Headquarters
- Paris, France
- Employees
- 100+
- Ownership
- Bien'ici SAS controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bien'ici operates a real estate marketplace focused on France. A French real estate portal founded by agency networks for property sales and rentals. Revenue comes mainly from agency listing fees, supported by the other lines listed below.
- Agency listing fees
- Advertising
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #150 in this index
- Sector rank
- Leading real estate site in France
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| seloger.com | ≈ 9 million / month | #151 class competitor | — |
| leboncoin.fr | ≈ 6.7 million / month | #152 class competitor | — |
| pap.fr | ≈ 4.5 million / month | #153 class competitor | — |
What is Bien'ici?
Bien'ici (bienici.com) is a real estate marketplace serving users in France. A French real estate portal founded by agency networks for property sales and rentals. It ranks #150 among the most visited websites in the country in this index, within the real estate category.
Who owns Bien'ici?
The site is operated by Bien'ici SAS, founded by Century 21, Orpi, Foncia and other agency networks. The company was established in 2014 and is headquartered in Paris, France. It employs around 100+.
Traffic and audience
Traffic estimates place Bien'ici at roughly 15 million visits per month, about 0.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Bien'ici makes money
Revenue comes primarily from agency listing fees, alongside advertising.
Competitors in France
Its closest rivals include seloger.com, leboncoin.fr, pap.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Bien'ici is founded in Paris, France.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #150 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Bien'ici?
Bien'ici is operated by Bien'ici SAS. Private company structure, based on public filings and press reporting.
Where is Bien'ici headquartered?
Bien'ici is headquartered in Paris, France.
When was Bien'ici founded?
Bien'ici was founded in 2014 by Century 21, Orpi, Foncia and other agency networks.
How many employees does Bien'ici have?
Bien'ici employs approximately 100+ people.
What is Bien'ici's revenue?
Bien'ici's revenue: ≈ $40 million annual revenue (est.).
Who are Bien'ici's competitors?
Main competitors in France include seloger.com, leboncoin.fr, pap.fr.
How does Bien'ici make money?
Mainly agency listing fees, advertising.
Is Bien'ici publicly traded?
No — Bien'ici is not listed as an independent public company; it is operated by Bien'ici SAS.
How many visitors does Bien'ici get?
Third-party estimates place Bien'ici at roughly 15 million visits per month, mostly from France, with 68% mobile traffic.
Is Bien'ici safe?
Bien'ici is an established real estate site founded in 2014 and ranked #150 in France; use the official domain bienici.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbienici.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos