Air France
The website of France's flag carrier for flight booking and Flying Blue rewards.
Air France at a glance
Air France is a travel website and one of the most visited sites in France, currently ranked #153 in the country. It was founded in 1933 by French State and is headquartered in Roissy-en-France, France. Today Air France is owned by Air France-KLM. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through passenger fares, loyalty program, cargo. Its closest rivals include easyjet.com, ryanair.com, sncf-connect.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| air france | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in France
Company information
- Website
- airfrance.fr
- Sector
- Travel
- Owner
- Air France-KLM
- Owner type
- Public company
- Founders
- French State
- Founded
- 1933
- Headquarters
- Roissy-en-France, France
- Employees
- 45,000+
- Ownership
- Air France-KLM controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $34 billion annual revenue (est.)
- Languages
- French, English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $34 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Air France operates a travel booking platform focused on France. The website of France's flag carrier for flight booking and Flying Blue rewards. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Loyalty program
- Cargo
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #153 in this index
- Sector rank
- Leading travel site in France
- Global rank
- 2200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| easyjet.com | ≈ 21 million / month | #154 class competitor | — |
| ryanair.com | ≈ 15.7 million / month | #155 class competitor | — |
| sncf-connect.com | ≈ 10.5 million / month | #156 class competitor | — |
What is Air France?
Air France (airfrance.fr) is a travel booking platform serving users in France. The website of France's flag carrier for flight booking and Flying Blue rewards. It ranks #153 among the most visited websites in the country in this index, within the travel category.
Who owns Air France?
The site is operated by Air France-KLM, founded by French State. The company was established in 1933 and is headquartered in Roissy-en-France, France. It employs around 45,000+.
Traffic and audience
Traffic estimates place Air France at roughly 35 million visits per month, about 1.2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Air France makes money
Revenue comes primarily from passenger fares, alongside loyalty program, cargo.
Competitors in France
Its closest rivals include easyjet.com, ryanair.com, sncf-connect.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1933
Air France is founded in Roissy-en-France, France.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #153 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Air France?
Air France is operated by Air France-KLM. Public company structure, based on public filings and press reporting.
Where is Air France headquartered?
Air France is headquartered in Roissy-en-France, France.
When was Air France founded?
Air France was founded in 1933 by French State.
How many employees does Air France have?
Air France employs approximately 45,000+ people.
What is Air France's revenue?
Air France's revenue: ≈ $34 billion annual revenue (est.).
Who are Air France's competitors?
Main competitors in France include easyjet.com, ryanair.com, sncf-connect.com.
How does Air France make money?
Mainly passenger fares, loyalty program, cargo.
Is Air France publicly traded?
Air France's ownership: Public company.
How many visitors does Air France get?
Third-party estimates place Air France at roughly 35 million visits per month, mostly from France, with 71% mobile traffic.
Is Air France safe?
Air France is an established travel site founded in 1933 and ranked #153 in France; use the official domain airfrance.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsairfrance.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos