SIXT
A German car rental and mobility company offering rentals, subscriptions and ride services.
SIXT at a glance
SIXT is a travel website and one of the most visited sites in Germany, currently ranked #156 in the country. It was founded in 1912 by Martin Sixt and is headquartered in Pullach, Germany. Today SIXT is owned by Sixt SE. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through rental fees, subscriptions, ride services. Its closest rivals include check24.de, europcar.de, hertz.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sixt | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Germany
Company information
- Website
- sixt.de
- Sector
- Travel
- Owner
- Sixt SE
- Owner type
- Public company
- Founders
- Martin Sixt
- Founded
- 1912
- Headquarters
- Pullach, Germany
- Employees
- 9,000+
- Ownership
- Sixt SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4.5 billion annual revenue (est.)
- Languages
- German, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $4.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SIXT operates a travel booking platform focused on Germany. A German car rental and mobility company offering rentals, subscriptions and ride services. Revenue comes mainly from rental fees, supported by the other lines listed below.
- Rental fees
- Subscriptions
- Ride services
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #156 in this index
- Sector rank
- Leading travel site in Germany
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| check24.de | ≈ 9 million / month | #157 class competitor | — |
| europcar.de | ≈ 6.7 million / month | #158 class competitor | — |
| hertz.de | ≈ 4.5 million / month | #159 class competitor | — |
What is SIXT?
SIXT (sixt.de) is a travel booking platform serving users in Germany. A German car rental and mobility company offering rentals, subscriptions and ride services. It ranks #156 among the most visited websites in the country in this index, within the travel category.
Who owns SIXT?
The site is operated by Sixt SE, founded by Martin Sixt. The company was established in 1912 and is headquartered in Pullach, Germany. It employs around 9,000+.
Traffic and audience
Traffic estimates place SIXT at roughly 15 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How SIXT makes money
Revenue comes primarily from rental fees, alongside subscriptions, ride services.
Competitors in Germany
Its closest rivals include check24.de, europcar.de, hertz.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1912
SIXT is founded in Pullach, Germany.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #156 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns SIXT?
SIXT is operated by Sixt SE. Public company structure, based on public filings and press reporting.
Where is SIXT headquartered?
SIXT is headquartered in Pullach, Germany.
When was SIXT founded?
SIXT was founded in 1912 by Martin Sixt.
How many employees does SIXT have?
SIXT employs approximately 9,000+ people.
What is SIXT's revenue?
SIXT's revenue: ≈ $4.5 billion annual revenue (est.).
Who are SIXT's competitors?
Main competitors in Germany include check24.de, europcar.de, hertz.de.
How does SIXT make money?
Mainly rental fees, subscriptions, ride services.
Is SIXT publicly traded?
SIXT's ownership: Public company.
How many visitors does SIXT get?
Third-party estimates place SIXT at roughly 15 million visits per month, mostly from Germany, with 71% mobile traffic.
Is SIXT safe?
SIXT is an established travel site founded in 1912 and ranked #156 in Germany; use the official domain sixt.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssixt.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos