BlaBlaCar
A carpooling and coach marketplace connecting drivers and passengers for intercity trips.
BlaBlaCar at a glance
BlaBlaCar is a travel website and one of the most visited sites in France, currently ranked #154 in the country. It was founded in 2006 by Frédéric Mazzella, Nicolas Brusson, Francis Nappez and is headquartered in Paris, France. Today BlaBlaCar is owned by BlaBlaCar SA. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through booking fees, commissions. Its closest rivals include sncf-connect.com, trainline.fr, flixbus.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| blablacar | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in France
Company information
- Website
- blablacar.fr
- Sector
- Travel
- Owner
- BlaBlaCar SA
- Owner type
- Private company
- Founders
- Frédéric Mazzella, Nicolas Brusson, Francis Nappez
- Founded
- 2006
- Headquarters
- Paris, France
- Employees
- 700+
- Ownership
- BlaBlaCar SA controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- French, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BlaBlaCar operates a travel booking platform focused on France. A carpooling and coach marketplace connecting drivers and passengers for intercity trips. Revenue comes mainly from booking fees, supported by the other lines listed below.
- Booking fees
- Commissions
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #154 in this index
- Sector rank
- Leading travel site in France
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sncf-connect.com | ≈ 18 million / month | #155 class competitor | — |
| trainline.fr | ≈ 13.5 million / month | #156 class competitor | — |
| flixbus.fr | ≈ 9 million / month | #157 class competitor | — |
What is BlaBlaCar?
BlaBlaCar (blablacar.fr) is a travel booking platform serving users in France. A carpooling and coach marketplace connecting drivers and passengers for intercity trips. It ranks #154 among the most visited websites in the country in this index, within the travel category.
Who owns BlaBlaCar?
The site is operated by BlaBlaCar SA, founded by Frédéric Mazzella, Nicolas Brusson, Francis Nappez. The company was established in 2006 and is headquartered in Paris, France. It employs around 700+.
Traffic and audience
Traffic estimates place BlaBlaCar at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How BlaBlaCar makes money
Revenue comes primarily from booking fees, alongside commissions.
Competitors in France
Its closest rivals include sncf-connect.com, trainline.fr, flixbus.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
BlaBlaCar is founded in Paris, France.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #154 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns BlaBlaCar?
BlaBlaCar is operated by BlaBlaCar SA. Private company structure, based on public filings and press reporting.
Where is BlaBlaCar headquartered?
BlaBlaCar is headquartered in Paris, France.
When was BlaBlaCar founded?
BlaBlaCar was founded in 2006 by Frédéric Mazzella, Nicolas Brusson, Francis Nappez.
How many employees does BlaBlaCar have?
BlaBlaCar employs approximately 700+ people.
What is BlaBlaCar's revenue?
BlaBlaCar's revenue: ≈ $400 million annual revenue (est.).
Who are BlaBlaCar's competitors?
Main competitors in France include sncf-connect.com, trainline.fr, flixbus.fr.
How does BlaBlaCar make money?
Mainly booking fees, commissions.
Is BlaBlaCar publicly traded?
No — BlaBlaCar is not listed as an independent public company; it is operated by BlaBlaCar SA.
How many visitors does BlaBlaCar get?
Third-party estimates place BlaBlaCar at roughly 30 million visits per month, mostly from France, with 71% mobile traffic.
Is BlaBlaCar safe?
BlaBlaCar is an established travel site founded in 2006 and ranked #154 in France; use the official domain blablacar.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsblablacar.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos