Lufthansa
The website of Germany's largest airline for booking flights and managing Miles & More rewards.
Lufthansa at a glance
Lufthansa is a travel website and one of the most visited sites in Germany, currently ranked #152 in the country. It was founded in 1953 by Not publicly disclosed and is headquartered in Cologne, Germany. Today Lufthansa is owned by Deutsche Lufthansa AG. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through passenger fares, loyalty program, cargo. Its closest rivals include eurowings.com, ryanair.com, bahn.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| lufthansa | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Germany
Company information
- Website
- lufthansa.com
- Sector
- Travel
- Owner
- Deutsche Lufthansa AG
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1953
- Headquarters
- Cologne, Germany
- Employees
- 100,000+
- Ownership
- Deutsche Lufthansa AG controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $38 billion annual revenue (est.)
- Languages
- German, English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $38 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Lufthansa operates a travel booking platform focused on Germany. The website of Germany's largest airline for booking flights and managing Miles & More rewards. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Loyalty program
- Cargo
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #152 in this index
- Sector rank
- Leading travel site in Germany
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| eurowings.com | ≈ 27 million / month | #153 class competitor | — |
| ryanair.com | ≈ 20.2 million / month | #154 class competitor | — |
| bahn.de | ≈ 13.5 million / month | #155 class competitor | — |
What is Lufthansa?
Lufthansa (lufthansa.com) is a travel booking platform serving users in Germany. The website of Germany's largest airline for booking flights and managing Miles & More rewards. It ranks #152 among the most visited websites in the country in this index, within the travel category.
Who owns Lufthansa?
The site is operated by Deutsche Lufthansa AG, founded by Not publicly disclosed. The company was established in 1953 and is headquartered in Cologne, Germany. It employs around 100,000+.
Traffic and audience
Traffic estimates place Lufthansa at roughly 45 million visits per month, about 1.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Lufthansa makes money
Revenue comes primarily from passenger fares, alongside loyalty program, cargo.
Competitors in Germany
Its closest rivals include eurowings.com, ryanair.com, bahn.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1953
Lufthansa is founded in Cologne, Germany.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #152 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Lufthansa?
Lufthansa is operated by Deutsche Lufthansa AG. Public company structure, based on public filings and press reporting.
Where is Lufthansa headquartered?
Lufthansa is headquartered in Cologne, Germany.
When was Lufthansa founded?
Lufthansa was founded in 1953 by Not publicly disclosed.
How many employees does Lufthansa have?
Lufthansa employs approximately 100,000+ people.
What is Lufthansa's revenue?
Lufthansa's revenue: ≈ $38 billion annual revenue (est.).
Who are Lufthansa's competitors?
Main competitors in Germany include eurowings.com, ryanair.com, bahn.de.
How does Lufthansa make money?
Mainly passenger fares, loyalty program, cargo.
Is Lufthansa publicly traded?
Lufthansa's ownership: Public company.
How many visitors does Lufthansa get?
Third-party estimates place Lufthansa at roughly 45 million visits per month, mostly from Germany, with 71% mobile traffic.
Is Lufthansa safe?
Lufthansa is an established travel site founded in 1953 and ranked #152 in Germany; use the official domain lufthansa.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslufthansa.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos