weg.de
A German online travel agency offering package holidays, hotels, flights and city trips.
weg.de at a glance
weg.de is a travel website and one of the most visited sites in Germany, currently ranked #150 in the country. It was founded in 2003 by Thomas Wagner and is headquartered in Leipzig, Germany. Today weg.de is owned by Unister / Team Internet. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through booking commissions, package sales. Its closest rivals include holidaycheck.de, ab-in-den-urlaub.de, tui.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| weg.de | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Germany
Company information
- Website
- weg.de
- Sector
- Travel
- Owner
- Unister / Team Internet
- Owner type
- Private company
- Founders
- Thomas Wagner
- Founded
- 2003
- Headquarters
- Leipzig, Germany
- Employees
- 200+
- Ownership
- Unister / Team Internet controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $80 million annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $80 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
weg.de operates a travel booking platform focused on Germany. A German online travel agency offering package holidays, hotels, flights and city trips. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Package sales
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #150 in this index
- Sector rank
- Leading travel site in Germany
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| holidaycheck.de | ≈ 15 million / month | #151 class competitor | — |
| ab-in-den-urlaub.de | ≈ 11.2 million / month | #152 class competitor | — |
| tui.com | ≈ 7.5 million / month | #153 class competitor | — |
What is weg.de?
weg.de (weg.de) is a travel booking platform serving users in Germany. A German online travel agency offering package holidays, hotels, flights and city trips. It ranks #150 among the most visited websites in the country in this index, within the travel category.
Who owns weg.de?
The site is operated by Unister / Team Internet, founded by Thomas Wagner. The company was established in 2003 and is headquartered in Leipzig, Germany. It employs around 200+.
Traffic and audience
Traffic estimates place weg.de at roughly 25 million visits per month, about 0.8 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How weg.de makes money
Revenue comes primarily from booking commissions, alongside package sales.
Competitors in Germany
Its closest rivals include holidaycheck.de, ab-in-den-urlaub.de, tui.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
weg.de is founded in Leipzig, Germany.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #150 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns weg.de?
weg.de is operated by Unister / Team Internet. Private company structure, based on public filings and press reporting.
Where is weg.de headquartered?
weg.de is headquartered in Leipzig, Germany.
When was weg.de founded?
weg.de was founded in 2003 by Thomas Wagner.
How many employees does weg.de have?
weg.de employs approximately 200+ people.
What is weg.de's revenue?
weg.de's revenue: ≈ $80 million annual revenue (est.).
Who are weg.de's competitors?
Main competitors in Germany include holidaycheck.de, ab-in-den-urlaub.de, tui.com.
How does weg.de make money?
Mainly booking commissions, package sales.
Is weg.de publicly traded?
No — weg.de is not listed as an independent public company; it is operated by Unister / Team Internet.
How many visitors does weg.de get?
Third-party estimates place weg.de at roughly 25 million visits per month, mostly from Germany, with 71% mobile traffic.
Is weg.de safe?
weg.de is an established travel site founded in 2003 and ranked #150 in Germany; use the official domain weg.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsweg.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos