Travel#153 in Germany

Deutsche Bahn

The official rail portal for timetables, ticket booking and train information across Germany and Europe.

bahn.de ↗Updated September 2026

Deutsche Bahn at a glance

Deutsche Bahn is a travel website and one of the most visited sites in Germany, currently ranked #153 in the country. It was founded in 1994 by Federal Republic of Germany and is headquartered in Berlin, Germany. Today Deutsche Bahn is owned by Deutsche Bahn AG. Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through ticket sales, freight and logistics, infrastructure fees. Its closest rivals include flixbus.de, lufthansa.com, trainline.de.

Traffic statistics

≈ 120 million
Monthly visits
≈ 27.7 million
Weekly visits
≈ 4 million
Daily visits
≈ 50.4 million / month
Unique visitors
500
Global rank
#153 in Germany
Country rank
≈ 7.8
Pages / visit
≈ 7 min
Avg. visit
≈ 36%
Bounce rate
≈ 71% mobile
Mobile traffic
≈ 46
Visits per second
#153
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 113 million / month+2%
Q2≈ 116 million / month+3%
Q3≈ 120 million / month+3%
Q4≈ 127 million / month+6%

Traffic sources

  • Direct43%
  • Organic search32%
  • Paid search16%
  • Metasearch referral6%
  • Social3%

Audience & demographics

  • Men52%
  • Women48%
  • Age 25-3431%
  • Age 35-4426%
  • Age 45-5420%

The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Germany86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 36 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Germany

Top organic keywords

KeywordPositionVolumeTraffic share
deutsche bahn1Very highDominant
cheap flightsTop 10High—
hotel bookingTop 10High—
train ticketsTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactNode.jsGDS integrationsRedis cachingGlobal CDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta PixelCriteo

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 71% mobile
Position in country
Among the leading travel apps in Germany

Company information

Website
bahn.de
Sector
Travel
Owner
Deutsche Bahn AG
Owner type
State-owned company
Founders
Federal Republic of Germany
Founded
1994
Headquarters
Berlin, Germany
Employees
300,000+
Ownership
Deutsche Bahn AG controls the platform. Ownership details are based on public filings and press reporting.
Revenue
≈ $50 billion annual revenue (est.)
Languages
German, English
Top traffic sources
direct, organic search, paid search

Financials

Revenue
≈ $50 billion annual revenue (est.)
Ownership
State-owned company
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Deutsche Bahn operates a travel booking platform focused on Germany. The official rail portal for timetables, ticket booking and train information across Germany and Europe. Revenue comes mainly from ticket sales, supported by the other lines listed below.

  • Ticket sales
  • Freight and logistics
  • Infrastructure fees

Products & services

Train tickets
DB Navigator app
BahnCard

International presence

Primary market
Germany
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

300,000+
Total employees

Customer statistics

≈ 50.4 million / month
Monthly reach
≈ 7.8 pages per visit, ≈ 7 min average session
Engagement

Website rankings

Country rank (Germany)
#153 in this index
Sector rank
Leading travel site in Germany
Global rank
500

Main competitors

flixbus.delufthansa.comtrainline.de

Website comparisons

WebsiteMonthly visitsRankNotes
flixbus.de≈ 72 million / month#154 class competitor—
lufthansa.com≈ 54 million / month#155 class competitor—
trainline.de≈ 36 million / month#156 class competitor—

What is Deutsche Bahn?

Deutsche Bahn (bahn.de) is a travel booking platform serving users in Germany. The official rail portal for timetables, ticket booking and train information across Germany and Europe. It ranks #153 among the most visited websites in the country in this index, within the travel category.

Who owns Deutsche Bahn?

The site is operated by Deutsche Bahn AG, founded by Federal Republic of Germany. The company was established in 1994 and is headquartered in Berlin, Germany. It employs around 300,000+.

Traffic and audience

Traffic estimates place Deutsche Bahn at roughly 120 million visits per month, about 4 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.

How Deutsche Bahn makes money

Revenue comes primarily from ticket sales, alongside freight and logistics, infrastructure fees.

Competitors in Germany

Its closest rivals include flixbus.de, lufthansa.com, trainline.de.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1994

    Deutsche Bahn is founded in Berlin, Germany.

  2. Growth phase

    Expands its travel offering and moves to a mobile-first product.

  3. Today

    Ranks #153 among the most visited websites in Germany.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Broad inventory of routes, hotels or tickets
  • Transparent price comparison across dates
  • Local payment and installment support
  • Mobile check-in and booking management

Cons

  • Prices fluctuate quickly during peak seasons
  • Change and cancellation rules are restrictive
  • Add-on fees appear late in the funnel
  • Support pressure during disruptions

Key statistics

Founded1994
HeadquartersBerlin, Germany
Employees300,000+
Monthly visits≈ 120 million
Country rank#153 in Germany
SectorTravel
Primary marketGermany
Founded1994
Monthly visits≈ 120 million

Frequently asked questions

Who owns Deutsche Bahn?

Deutsche Bahn is operated by Deutsche Bahn AG. State-owned company structure, based on public filings and press reporting.

Where is Deutsche Bahn headquartered?

Deutsche Bahn is headquartered in Berlin, Germany.

When was Deutsche Bahn founded?

Deutsche Bahn was founded in 1994 by Federal Republic of Germany.

How many employees does Deutsche Bahn have?

Deutsche Bahn employs approximately 300,000+ people.

What is Deutsche Bahn's revenue?

Deutsche Bahn's revenue: ≈ $50 billion annual revenue (est.).

Who are Deutsche Bahn's competitors?

Main competitors in Germany include flixbus.de, lufthansa.com, trainline.de.

How does Deutsche Bahn make money?

Mainly ticket sales, freight and logistics, infrastructure fees.

Is Deutsche Bahn publicly traded?

Deutsche Bahn's ownership: State-owned company.

How many visitors does Deutsche Bahn get?

Third-party estimates place Deutsche Bahn at roughly 120 million visits per month, mostly from Germany, with 71% mobile traffic.

Is Deutsche Bahn safe?

Deutsche Bahn is an established travel site founded in 1994 and ranked #153 in Germany; use the official domain bahn.de and HTTPS.

Popular searches

deutsche bahndeutsche bahn logindeutsche bahn appwho owns deutsche bahnis deutsche bahn safe

Data sources & confidence

  • Company website and public announcements
    bahn.de
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Germany and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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