TUI
The site of the world's largest tourism group selling package holidays, hotels, flights and cruises.
TUI at a glance
TUI is a travel website and one of the most visited sites in Germany, currently ranked #151 in the country. It was founded in 1968 by Not publicly disclosed and is headquartered in Hanover, Germany. Today TUI is owned by TUI AG. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through package holidays, cruise sales, hotel operations. Its closest rivals include holidaycheck.de, weg.de, dertour.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tui | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Germany
Company information
- Website
- tui.com
- Sector
- Travel
- Owner
- TUI AG
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1968
- Headquarters
- Hanover, Germany
- Employees
- 60,000+
- Ownership
- TUI AG controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $24 billion annual revenue (est.)
- Languages
- German, English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $24 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
TUI operates a travel booking platform focused on Germany. The site of the world's largest tourism group selling package holidays, hotels, flights and cruises. Revenue comes mainly from package holidays, supported by the other lines listed below.
- Package holidays
- Cruise sales
- Hotel operations
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #151 in this index
- Sector rank
- Leading travel site in Germany
- Global rank
- 2800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| holidaycheck.de | ≈ 21 million / month | #152 class competitor | — |
| weg.de | ≈ 15.7 million / month | #153 class competitor | — |
| dertour.de | ≈ 10.5 million / month | #154 class competitor | — |
What is TUI?
TUI (tui.com) is a travel booking platform serving users in Germany. The site of the world's largest tourism group selling package holidays, hotels, flights and cruises. It ranks #151 among the most visited websites in the country in this index, within the travel category.
Who owns TUI?
The site is operated by TUI AG, founded by Not publicly disclosed. The company was established in 1968 and is headquartered in Hanover, Germany. It employs around 60,000+.
Traffic and audience
Traffic estimates place TUI at roughly 35 million visits per month, about 1.2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How TUI makes money
Revenue comes primarily from package holidays, alongside cruise sales, hotel operations.
Competitors in Germany
Its closest rivals include holidaycheck.de, weg.de, dertour.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1968
TUI is founded in Hanover, Germany.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #151 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns TUI?
TUI is operated by TUI AG. Public company structure, based on public filings and press reporting.
Where is TUI headquartered?
TUI is headquartered in Hanover, Germany.
When was TUI founded?
TUI was founded in 1968 by Not publicly disclosed.
How many employees does TUI have?
TUI employs approximately 60,000+ people.
What is TUI's revenue?
TUI's revenue: ≈ $24 billion annual revenue (est.).
Who are TUI's competitors?
Main competitors in Germany include holidaycheck.de, weg.de, dertour.de.
How does TUI make money?
Mainly package holidays, cruise sales, hotel operations.
Is TUI publicly traded?
TUI's ownership: Public company.
How many visitors does TUI get?
Third-party estimates place TUI at roughly 35 million visits per month, mostly from Germany, with 71% mobile traffic.
Is TUI safe?
TUI is an established travel site founded in 1968 and ranked #151 in Germany; use the official domain tui.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstui.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos