trivago
A hotel metasearch engine that compares prices from many booking sites.
trivago at a glance
trivago is a travel website and one of the most visited sites in Germany, currently ranked #155 in the country. It was founded in 2005 by Rolf Schrömgens, Peter Vinnemeier, Stephan Stubner, Malte Siewert and is headquartered in Düsseldorf, Germany. Today trivago is owned by trivago N.V.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through cost-per-click referral fees. Its closest rivals include booking.com, kayak.de, check24.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| trivago | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Germany
Company information
- Website
- trivago.de
- Sector
- Travel
- Owner
- trivago N.V.
- Owner type
- Public company
- Founders
- Rolf Schrömgens, Peter Vinnemeier, Stephan Stubner, Malte Siewert
- Founded
- 2005
- Headquarters
- Düsseldorf, Germany
- Employees
- 700+
- Ownership
- trivago N.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $600 million annual revenue (est.)
- Languages
- German, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $600 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
trivago operates a travel booking platform focused on Germany. A hotel metasearch engine that compares prices from many booking sites. Revenue comes mainly from cost-per-click referral fees, supported by the other lines listed below.
- Cost-per-click referral fees
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #155 in this index
- Sector rank
- Leading travel site in Germany
- Global rank
- 2200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| booking.com | ≈ 24 million / month | #156 class competitor | — |
| kayak.de | ≈ 18 million / month | #157 class competitor | — |
| check24.de | ≈ 12 million / month | #158 class competitor | — |
What is trivago?
trivago (trivago.de) is a travel booking platform serving users in Germany. A hotel metasearch engine that compares prices from many booking sites. It ranks #155 among the most visited websites in the country in this index, within the travel category.
Who owns trivago?
The site is operated by trivago N.V., founded by Rolf Schrömgens, Peter Vinnemeier, Stephan Stubner, Malte Siewert. The company was established in 2005 and is headquartered in Düsseldorf, Germany. It employs around 700+.
Traffic and audience
Traffic estimates place trivago at roughly 40 million visits per month, about 1.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How trivago makes money
Revenue comes primarily from cost-per-click referral fees, alongside .
Competitors in Germany
Its closest rivals include booking.com, kayak.de, check24.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
trivago is founded in Düsseldorf, Germany.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #155 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns trivago?
trivago is operated by trivago N.V.. Public company structure, based on public filings and press reporting.
Where is trivago headquartered?
trivago is headquartered in Düsseldorf, Germany.
When was trivago founded?
trivago was founded in 2005 by Rolf Schrömgens, Peter Vinnemeier, Stephan Stubner, Malte Siewert.
How many employees does trivago have?
trivago employs approximately 700+ people.
What is trivago's revenue?
trivago's revenue: ≈ $600 million annual revenue (est.).
Who are trivago's competitors?
Main competitors in Germany include booking.com, kayak.de, check24.de.
How does trivago make money?
Mainly cost-per-click referral fees.
Is trivago publicly traded?
trivago's ownership: Public company.
How many visitors does trivago get?
Third-party estimates place trivago at roughly 40 million visits per month, mostly from Germany, with 71% mobile traffic.
Is trivago safe?
trivago is an established travel site founded in 2005 and ranked #155 in Germany; use the official domain trivago.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstrivago.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos