AutoScout24
A major European online car marketplace with listings from dealers and private sellers.
AutoScout24 at a glance
AutoScout24 is an automotive website and one of the most visited sites in Germany, currently ranked #160 in the country. It was founded in 1998 by Not publicly disclosed and is headquartered in Munich, Germany. Today AutoScout24 is owned by AutoScout24 GmbH (Hellman & Friedman). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through dealer listing fees, advertising, financing referrals. Its closest rivals include mobile.de, kleinanzeigen.de, carwow.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| autoscout24 | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Germany
Company information
- Website
- autoscout24.de
- Sector
- Automotive
- Owner
- AutoScout24 GmbH (Hellman & Friedman)
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1998
- Headquarters
- Munich, Germany
- Employees
- 700+
- Ownership
- AutoScout24 GmbH (Hellman & Friedman) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- German, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AutoScout24 operates an automotive marketplace focused on Germany. A major European online car marketplace with listings from dealers and private sellers. Revenue comes mainly from dealer listing fees, supported by the other lines listed below.
- Dealer listing fees
- Advertising
- Financing referrals
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #160 in this index
- Sector rank
- Leading automotive site in Germany
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mobile.de | ≈ 36 million / month | #161 class competitor | — |
| kleinanzeigen.de | ≈ 27 million / month | #162 class competitor | — |
| carwow.de | ≈ 18 million / month | #163 class competitor | — |
What is AutoScout24?
AutoScout24 (autoscout24.de) is an automotive marketplace serving users in Germany. A major European online car marketplace with listings from dealers and private sellers. It ranks #160 among the most visited websites in the country in this index, within the automotive category.
Who owns AutoScout24?
The site is operated by AutoScout24 GmbH (Hellman & Friedman), founded by Not publicly disclosed. The company was established in 1998 and is headquartered in Munich, Germany. It employs around 700+.
Traffic and audience
Traffic estimates place AutoScout24 at roughly 60 million visits per month, about 2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How AutoScout24 makes money
Revenue comes primarily from dealer listing fees, alongside advertising, financing referrals.
Competitors in Germany
Its closest rivals include mobile.de, kleinanzeigen.de, carwow.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
AutoScout24 is founded in Munich, Germany.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #160 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns AutoScout24?
AutoScout24 is operated by AutoScout24 GmbH (Hellman & Friedman). Private company structure, based on public filings and press reporting.
Where is AutoScout24 headquartered?
AutoScout24 is headquartered in Munich, Germany.
When was AutoScout24 founded?
AutoScout24 was founded in 1998 by Not publicly disclosed.
How many employees does AutoScout24 have?
AutoScout24 employs approximately 700+ people.
What is AutoScout24's revenue?
AutoScout24's revenue: ≈ $400 million annual revenue (est.).
Who are AutoScout24's competitors?
Main competitors in Germany include mobile.de, kleinanzeigen.de, carwow.de.
How does AutoScout24 make money?
Mainly dealer listing fees, advertising, financing referrals.
Is AutoScout24 publicly traded?
No — AutoScout24 is not listed as an independent public company; it is operated by AutoScout24 GmbH (Hellman & Friedman).
How many visitors does AutoScout24 get?
Third-party estimates place AutoScout24 at roughly 60 million visits per month, mostly from Germany, with 70% mobile traffic.
Is AutoScout24 safe?
AutoScout24 is an established automotive site founded in 1998 and ranked #160 in Germany; use the official domain autoscout24.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsautoscout24.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos