Arabam.com
Turkey's leading platform for buying and selling used vehicles.
Arabam.com at a glance
Arabam.com is an automotive website and one of the most visited sites in Türkiye, currently ranked #20 in the country. It was founded in 2000 by Arif Onur Barut and is headquartered in Istanbul, Turkey. Today Arabam.com is owned by Naspers/Prosus (OLX Group). Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through listing fees, premium ads, dealer subscriptions. Its closest rivals include sahibinden.com, otokoc.com.tr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| arabam.com | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Türkiye
Company information
- Website
- arabam.com
- Sector
- Automotive
- Owner
- Naspers/Prosus (OLX Group)
- Owner type
- Subsidiary
- Founders
- Arif Onur Barut
- Founded
- 2000
- Headquarters
- Istanbul, Turkey
- Employees
- 400+
- Ownership
- Naspers/Prosus (OLX Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ ₺1.5 billion annual revenue (est.)
- Languages
- Turkish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ ₺1.5 billion annual revenue (est.)
- Ownership
- Subsidiary
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Arabam.com operates an automotive marketplace focused on Türkiye. Turkey's leading platform for buying and selling used vehicles. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Premium ads
- Dealer subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #20 in this index
- Sector rank
- Leading automotive site in Türkiye
- Global rank
- 1900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sahibinden.com | ≈ 33 million / month | #21 class competitor | — |
| otokoc.com.tr | ≈ 24.7 million / month | #22 class competitor | — |
What is Arabam.com?
Arabam.com (arabam.com) is an automotive marketplace serving users in Türkiye. Turkey's leading platform for buying and selling used vehicles. It ranks #20 among the most visited websites in the country in this index, within the automotive category.
Who owns Arabam.com?
The site is operated by Naspers/Prosus (OLX Group), founded by Arif Onur Barut. The company was established in 2000 and is headquartered in Istanbul, Turkey. It employs around 400+.
Traffic and audience
Traffic estimates place Arabam.com at roughly 55 million visits per month, about 1.8 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Arabam.com makes money
Revenue comes primarily from listing fees, alongside premium ads, dealer subscriptions.
Competitors in Türkiye
Its closest rivals include sahibinden.com, otokoc.com.tr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Arabam.com is founded in Istanbul, Turkey.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #20 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Arabam.com?
Arabam.com is operated by Naspers/Prosus (OLX Group). Subsidiary structure, based on public filings and press reporting.
Where is Arabam.com headquartered?
Arabam.com is headquartered in Istanbul, Turkey.
When was Arabam.com founded?
Arabam.com was founded in 2000 by Arif Onur Barut.
How many employees does Arabam.com have?
Arabam.com employs approximately 400+ people.
What is Arabam.com's revenue?
Arabam.com's revenue: ≈ ₺1.5 billion annual revenue (est.).
Who are Arabam.com's competitors?
Main competitors in Türkiye include sahibinden.com, otokoc.com.tr.
How does Arabam.com make money?
Mainly listing fees, premium ads, dealer subscriptions.
Is Arabam.com publicly traded?
No — Arabam.com is not listed as an independent public company; it is operated by Naspers/Prosus (OLX Group).
How many visitors does Arabam.com get?
Third-party estimates place Arabam.com at roughly 55 million visits per month, mostly from Türkiye, with 70% mobile traffic.
Is Arabam.com safe?
Arabam.com is an established automotive site founded in 2000 and ranked #20 in Türkiye; use the official domain arabam.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsarabam.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos