Otokoç
Automotive dealership and vehicle rental services provider.
Otokoç at a glance
Otokoç is an automotive website and one of the most visited sites in Türkiye, currently ranked #21 in the country. It was founded in 1928 by Koç Family and is headquartered in Istanbul, Turkey. Today Otokoç is owned by Koç Holding. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through vehicle sales, rental fees, service & parts. Its closest rivals include borusan.com.tr, dogus.com.tr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| otokoç | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Türkiye
Company information
- Website
- otokoc.com.tr
- Sector
- Automotive
- Owner
- Koç Holding
- Owner type
- Subsidiary
- Founders
- Koç Family
- Founded
- 1928
- Headquarters
- Istanbul, Turkey
- Employees
- 3,000+
- Ownership
- Koç Holding controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ ₺20 billion annual revenue (est.)
- Languages
- Turkish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ ₺20 billion annual revenue (est.)
- Ownership
- Subsidiary
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Otokoç operates an automotive marketplace focused on Türkiye. Automotive dealership and vehicle rental services provider. Revenue comes mainly from vehicle sales, supported by the other lines listed below.
- Vehicle sales
- Rental fees
- Service & parts
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #21 in this index
- Sector rank
- Leading automotive site in Türkiye
- Global rank
- 15000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| borusan.com.tr | ≈ 4.8 million / month | #22 class competitor | — |
| dogus.com.tr | ≈ 3.6 million / month | #23 class competitor | — |
What is Otokoç?
Otokoç (otokoc.com.tr) is an automotive marketplace serving users in Türkiye. Automotive dealership and vehicle rental services provider. It ranks #21 among the most visited websites in the country in this index, within the automotive category.
Who owns Otokoç?
The site is operated by Koç Holding, founded by Koç Family. The company was established in 1928 and is headquartered in Istanbul, Turkey. It employs around 3,000+.
Traffic and audience
Traffic estimates place Otokoç at roughly 8 million visits per month, about 0.3 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Otokoç makes money
Revenue comes primarily from vehicle sales, alongside rental fees, service & parts.
Competitors in Türkiye
Its closest rivals include borusan.com.tr, dogus.com.tr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1928
Otokoç is founded in Istanbul, Turkey.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #21 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Otokoç?
Otokoç is operated by Koç Holding. Subsidiary structure, based on public filings and press reporting.
Where is Otokoç headquartered?
Otokoç is headquartered in Istanbul, Turkey.
When was Otokoç founded?
Otokoç was founded in 1928 by Koç Family.
How many employees does Otokoç have?
Otokoç employs approximately 3,000+ people.
What is Otokoç's revenue?
Otokoç's revenue: ≈ ₺20 billion annual revenue (est.).
Who are Otokoç's competitors?
Main competitors in Türkiye include borusan.com.tr, dogus.com.tr.
How does Otokoç make money?
Mainly vehicle sales, rental fees, service & parts.
Is Otokoç publicly traded?
No — Otokoç is not listed as an independent public company; it is operated by Koç Holding.
How many visitors does Otokoç get?
Third-party estimates place Otokoç at roughly 8 million visits per month, mostly from Türkiye, with 70% mobile traffic.
Is Otokoç safe?
Otokoç is an established automotive site founded in 1928 and ranked #21 in Türkiye; use the official domain otokoc.com.tr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsotokoc.com.tr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos