İşbank
Turkey's largest private bank's online banking portal.
İşbank at a glance
İşbank is a finance & banking website and one of the most visited sites in Türkiye, currently ranked #25 in the country. It was founded in 1924 by Mustafa Kemal Atatürk (founding sponsor) and is headquartered in Istanbul, Turkey. Today İşbank is owned by Türkiye İş Bankası A.Ş.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through interest income, banking fees, investment services. Its closest rivals include garantibbva.com.tr, akbank.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| i̇şbank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Türkiye
Company information
- Website
- isbank.com.tr
- Sector
- Finance & Banking
- Owner
- Türkiye İş Bankası A.Ş.
- Owner type
- Public company
- Founders
- Mustafa Kemal Atatürk (founding sponsor)
- Founded
- 1924
- Headquarters
- Istanbul, Turkey
- Employees
- 22,000+
- Ownership
- Türkiye İş Bankası A.Ş. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ ₺200 billion annual revenue (est.)
- Languages
- Turkish, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ ₺200 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
İşbank operates a bank and digital financial platform focused on Türkiye. Turkey's largest private bank's online banking portal. Revenue comes mainly from interest income, supported by the other lines listed below.
- Interest income
- Banking fees
- Investment services
Products & services
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #25 in this index
- Sector rank
- Leading finance & banking site in Türkiye
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| garantibbva.com.tr | ≈ 36 million / month | #26 class competitor | — |
| akbank.com | ≈ 27 million / month | #27 class competitor | — |
What is İşbank?
İşbank (isbank.com.tr) is a bank and digital financial platform serving users in Türkiye. Turkey's largest private bank's online banking portal. It ranks #25 among the most visited websites in the country in this index, within the finance & banking category.
Who owns İşbank?
The site is operated by Türkiye İş Bankası A.Ş., founded by Mustafa Kemal Atatürk (founding sponsor). The company was established in 1924 and is headquartered in Istanbul, Turkey. It employs around 22,000+.
Traffic and audience
Traffic estimates place İşbank at roughly 60 million visits per month, about 2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How İşbank makes money
Revenue comes primarily from interest income, alongside banking fees, investment services.
Competitors in Türkiye
Its closest rivals include garantibbva.com.tr, akbank.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1924
İşbank is founded in Istanbul, Turkey.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #25 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns İşbank?
İşbank is operated by Türkiye İş Bankası A.Ş.. Public company structure, based on public filings and press reporting.
Where is İşbank headquartered?
İşbank is headquartered in Istanbul, Turkey.
When was İşbank founded?
İşbank was founded in 1924 by Mustafa Kemal Atatürk (founding sponsor).
How many employees does İşbank have?
İşbank employs approximately 22,000+ people.
What is İşbank's revenue?
İşbank's revenue: ≈ ₺200 billion annual revenue (est.).
Who are İşbank's competitors?
Main competitors in Türkiye include garantibbva.com.tr, akbank.com.
How does İşbank make money?
Mainly interest income, banking fees, investment services.
Is İşbank publicly traded?
İşbank's ownership: Public company.
How many visitors does İşbank get?
Third-party estimates place İşbank at roughly 60 million visits per month, mostly from Türkiye, with 82% mobile traffic.
Is İşbank safe?
İşbank is an established finance & banking site founded in 1924 and ranked #25 in Türkiye; use the official domain isbank.com.tr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsisbank.com.tr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos