Yapı Kredi
Turkish bank providing retail, corporate and digital banking.
Yapı Kredi at a glance
Yapı Kredi is a finance & banking website and one of the most visited sites in Türkiye, currently ranked #28 in the country. It was founded in 1944 by Kazım Taşkent and is headquartered in Istanbul, Turkey. Today Yapı Kredi is owned by Koç Holding / UniCredit. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through interest income, banking fees, investment services. Its closest rivals include akbank.com, garantibbva.com.tr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yapı kredi | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Türkiye
Company information
- Website
- yapikredi.com.tr
- Sector
- Finance & Banking
- Owner
- Koç Holding / UniCredit
- Owner type
- Subsidiary
- Founders
- Kazım Taşkent
- Founded
- 1944
- Headquarters
- Istanbul, Turkey
- Employees
- 14,000+
- Ownership
- Koç Holding / UniCredit controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ ₺150 billion annual revenue (est.)
- Languages
- Turkish, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ ₺150 billion annual revenue (est.)
- Ownership
- Subsidiary
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Yapı Kredi operates a bank and digital financial platform focused on Türkiye. Turkish bank providing retail, corporate and digital banking. Revenue comes mainly from interest income, supported by the other lines listed below.
- Interest income
- Banking fees
- Investment services
Products & services
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #28 in this index
- Sector rank
- Leading finance & banking site in Türkiye
- Global rank
- 2150
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| akbank.com | ≈ 27 million / month | #29 class competitor | — |
| garantibbva.com.tr | ≈ 20.2 million / month | #30 class competitor | — |
What is Yapı Kredi?
Yapı Kredi (yapikredi.com.tr) is a bank and digital financial platform serving users in Türkiye. Turkish bank providing retail, corporate and digital banking. It ranks #28 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Yapı Kredi?
The site is operated by Koç Holding / UniCredit, founded by Kazım Taşkent. The company was established in 1944 and is headquartered in Istanbul, Turkey. It employs around 14,000+.
Traffic and audience
Traffic estimates place Yapı Kredi at roughly 45 million visits per month, about 1.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Yapı Kredi makes money
Revenue comes primarily from interest income, alongside banking fees, investment services.
Competitors in Türkiye
Its closest rivals include akbank.com, garantibbva.com.tr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1944
Yapı Kredi is founded in Istanbul, Turkey.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #28 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Yapı Kredi?
Yapı Kredi is operated by Koç Holding / UniCredit. Subsidiary structure, based on public filings and press reporting.
Where is Yapı Kredi headquartered?
Yapı Kredi is headquartered in Istanbul, Turkey.
When was Yapı Kredi founded?
Yapı Kredi was founded in 1944 by Kazım Taşkent.
How many employees does Yapı Kredi have?
Yapı Kredi employs approximately 14,000+ people.
What is Yapı Kredi's revenue?
Yapı Kredi's revenue: ≈ ₺150 billion annual revenue (est.).
Who are Yapı Kredi's competitors?
Main competitors in Türkiye include akbank.com, garantibbva.com.tr.
How does Yapı Kredi make money?
Mainly interest income, banking fees, investment services.
Is Yapı Kredi publicly traded?
No — Yapı Kredi is not listed as an independent public company; it is operated by Koç Holding / UniCredit.
How many visitors does Yapı Kredi get?
Third-party estimates place Yapı Kredi at roughly 45 million visits per month, mostly from Türkiye, with 82% mobile traffic.
Is Yapı Kredi safe?
Yapı Kredi is an established finance & banking site founded in 1944 and ranked #28 in Türkiye; use the official domain yapikredi.com.tr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsyapikredi.com.tr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos