ADAC
The site of Germany's largest automobile club offering roadside assistance, tests, traffic info and travel services.
ADAC at a glance
ADAC is an automotive website and one of the most visited sites in Germany, currently ranked #161 in the country. It was founded in 1903 by Not publicly disclosed and is headquartered in Munich, Germany. Today ADAC is owned by ADAC e.V.. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through membership fees, insurance commissions, services. Its closest rivals include mobile.de, autoscout24.de, check24.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| adac | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Germany
Company information
- Website
- adac.de
- Sector
- Automotive
- Owner
- ADAC e.V.
- Owner type
- Nonprofit association
- Founders
- Not publicly disclosed
- Founded
- 1903
- Headquarters
- Munich, Germany
- Employees
- 10,000+
- Ownership
- ADAC e.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Ownership
- Nonprofit association
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ADAC operates an automotive marketplace focused on Germany. The site of Germany's largest automobile club offering roadside assistance, tests, traffic info and travel services. Revenue comes mainly from membership fees, supported by the other lines listed below.
- Membership fees
- Insurance commissions
- Services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #161 in this index
- Sector rank
- Leading automotive site in Germany
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mobile.de | ≈ 42 million / month | #162 class competitor | — |
| autoscout24.de | ≈ 31.5 million / month | #163 class competitor | — |
| check24.de | ≈ 21 million / month | #164 class competitor | — |
What is ADAC?
ADAC (adac.de) is an automotive marketplace serving users in Germany. The site of Germany's largest automobile club offering roadside assistance, tests, traffic info and travel services. It ranks #161 among the most visited websites in the country in this index, within the automotive category.
Who owns ADAC?
The site is operated by ADAC e.V., founded by Not publicly disclosed. The company was established in 1903 and is headquartered in Munich, Germany. It employs around 10,000+.
Traffic and audience
Traffic estimates place ADAC at roughly 70 million visits per month, about 2.3 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How ADAC makes money
Revenue comes primarily from membership fees, alongside insurance commissions, services.
Competitors in Germany
Its closest rivals include mobile.de, autoscout24.de, check24.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1903
ADAC is founded in Munich, Germany.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #161 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns ADAC?
ADAC is operated by ADAC e.V.. Nonprofit association structure, based on public filings and press reporting.
Where is ADAC headquartered?
ADAC is headquartered in Munich, Germany.
When was ADAC founded?
ADAC was founded in 1903 by Not publicly disclosed.
How many employees does ADAC have?
ADAC employs approximately 10,000+ people.
What is ADAC's revenue?
ADAC's revenue: ≈ $2.5 billion annual revenue (est.).
Who are ADAC's competitors?
Main competitors in Germany include mobile.de, autoscout24.de, check24.de.
How does ADAC make money?
Mainly membership fees, insurance commissions, services.
Is ADAC publicly traded?
No — ADAC is not listed as an independent public company; it is operated by ADAC e.V..
How many visitors does ADAC get?
Third-party estimates place ADAC at roughly 70 million visits per month, mostly from Germany, with 70% mobile traffic.
Is ADAC safe?
ADAC is an established automotive site founded in 1903 and ranked #161 in Germany; use the official domain adac.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsadac.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos