Sparkasse
The portal of Germany's public savings bank network offering accounts, loans, cards and online banking.
Sparkasse at a glance
Sparkasse is a finance & banking website and one of the most visited sites in Germany, currently ranked #163 in the country. It was founded in 1778 by Public savings bank movement and is headquartered in Berlin, Germany. Today Sparkasse is owned by Deutscher Sparkassen- und Giroverband. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through net interest income, fees, insurance commissions. Its closest rivals include vr.de, commerzbank.de, deutsche-bank.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sparkasse | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Germany
Company information
- Website
- sparkasse.de
- Sector
- Finance & Banking
- Owner
- Deutscher Sparkassen- und Giroverband
- Owner type
- Public-law institution
- Founders
- Public savings bank movement
- Founded
- 1778
- Headquarters
- Berlin, Germany
- Employees
- 200,000+
- Ownership
- Deutscher Sparkassen- und Giroverband controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 billion annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $60 billion annual revenue (est.)
- Ownership
- Public-law institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sparkasse operates a bank and digital financial platform focused on Germany. The portal of Germany's public savings bank network offering accounts, loans, cards and online banking. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
- Insurance commissions
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #163 in this index
- Sector rank
- Leading finance & banking site in Germany
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vr.de | ≈ 66 million / month | #164 class competitor | — |
| commerzbank.de | ≈ 49.5 million / month | #165 class competitor | — |
| deutsche-bank.de | ≈ 33 million / month | #166 class competitor | — |
What is Sparkasse?
Sparkasse (sparkasse.de) is a bank and digital financial platform serving users in Germany. The portal of Germany's public savings bank network offering accounts, loans, cards and online banking. It ranks #163 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Sparkasse?
The site is operated by Deutscher Sparkassen- und Giroverband, founded by Public savings bank movement. The company was established in 1778 and is headquartered in Berlin, Germany. It employs around 200,000+.
Traffic and audience
Traffic estimates place Sparkasse at roughly 110 million visits per month, about 3.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Sparkasse makes money
Revenue comes primarily from net interest income, alongside fees, insurance commissions.
Competitors in Germany
Its closest rivals include vr.de, commerzbank.de, deutsche-bank.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1778
Sparkasse is founded in Berlin, Germany.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #163 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Sparkasse?
Sparkasse is operated by Deutscher Sparkassen- und Giroverband. Public-law institution structure, based on public filings and press reporting.
Where is Sparkasse headquartered?
Sparkasse is headquartered in Berlin, Germany.
When was Sparkasse founded?
Sparkasse was founded in 1778 by Public savings bank movement.
How many employees does Sparkasse have?
Sparkasse employs approximately 200,000+ people.
What is Sparkasse's revenue?
Sparkasse's revenue: ≈ $60 billion annual revenue (est.).
Who are Sparkasse's competitors?
Main competitors in Germany include vr.de, commerzbank.de, deutsche-bank.de.
How does Sparkasse make money?
Mainly net interest income, fees, insurance commissions.
Is Sparkasse publicly traded?
Sparkasse's ownership: Public-law institution.
How many visitors does Sparkasse get?
Third-party estimates place Sparkasse at roughly 110 million visits per month, mostly from Germany, with 82% mobile traffic.
Is Sparkasse safe?
Sparkasse is an established finance & banking site founded in 1778 and ranked #163 in Germany; use the official domain sparkasse.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssparkasse.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos