Credit Karma
A free credit score and personal finance platform that recommends financial products to users.
Credit Karma at a glance
Credit Karma is a finance & banking website and one of the most visited sites in United States, currently ranked #139 in the country. It was founded in 2007 by Kenneth Lin, Ryan Graciano, Nichole Mustard and is headquartered in Oakland, CA, USA. Today Credit Karma is owned by Intuit Inc.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through referral commissions, advertising. Its closest rivals include nerdwallet.com, experian.com, annualcreditreport.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| credit karma | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- creditkarma.com
- Sector
- Finance & Banking
- Owner
- Intuit Inc.
- Owner type
- Subsidiary of public company
- Founders
- Kenneth Lin, Ryan Graciano, Nichole Mustard
- Founded
- 2007
- Headquarters
- Oakland, CA, USA
- Employees
- 1,000+
- Ownership
- Intuit Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.7 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1.7 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Credit Karma operates a bank and digital financial platform focused on United States. A free credit score and personal finance platform that recommends financial products to users. Revenue comes mainly from referral commissions, supported by the other lines listed below.
- Referral commissions
- Advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #139 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nerdwallet.com | ≈ 36 million / month | #140 class competitor | — |
| experian.com | ≈ 27 million / month | #141 class competitor | — |
| annualcreditreport.com | ≈ 18 million / month | #142 class competitor | — |
What is Credit Karma?
Credit Karma (creditkarma.com) is a bank and digital financial platform serving users in United States. A free credit score and personal finance platform that recommends financial products to users. It ranks #139 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Credit Karma?
The site is operated by Intuit Inc., founded by Kenneth Lin, Ryan Graciano, Nichole Mustard. The company was established in 2007 and is headquartered in Oakland, CA, USA. It employs around 1,000+.
Traffic and audience
Traffic estimates place Credit Karma at roughly 60 million visits per month, about 2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Credit Karma makes money
Revenue comes primarily from referral commissions, alongside advertising.
Competitors in United States
Its closest rivals include nerdwallet.com, experian.com, annualcreditreport.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Credit Karma is founded in Oakland, CA, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #139 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Credit Karma?
Credit Karma is operated by Intuit Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Credit Karma headquartered?
Credit Karma is headquartered in Oakland, CA, USA.
When was Credit Karma founded?
Credit Karma was founded in 2007 by Kenneth Lin, Ryan Graciano, Nichole Mustard.
How many employees does Credit Karma have?
Credit Karma employs approximately 1,000+ people.
What is Credit Karma's revenue?
Credit Karma's revenue: ≈ $1.7 billion annual revenue (est.).
Who are Credit Karma's competitors?
Main competitors in United States include nerdwallet.com, experian.com, annualcreditreport.com.
How does Credit Karma make money?
Mainly referral commissions, advertising.
Is Credit Karma publicly traded?
Credit Karma's ownership: Subsidiary of public company.
How many visitors does Credit Karma get?
Third-party estimates place Credit Karma at roughly 60 million visits per month, mostly from United States, with 82% mobile traffic.
Is Credit Karma safe?
Credit Karma is an established finance & banking site founded in 2007 and ranked #139 in United States; use the official domain creditkarma.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscreditkarma.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos