Carvana
An online used-car retailer with home delivery.
Carvana at a glance
Carvana is an automotive website and one of the most visited sites in United States, currently ranked #244 in the country. It was founded in 2012 by Ernie Garcia III, Ryan Keeton, Ben Huston and is headquartered in Tempe, AZ, USA. Today Carvana is owned by Carvana Co.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through vehicle sales, financing, trade-ins. Its closest rivals include carmax.com, cars.com, autotrader.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| carvana | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in United States
Company information
- Website
- carvana.com
- Sector
- Automotive
- Owner
- Carvana Co.
- Owner type
- Public company
- Founders
- Ernie Garcia III, Ryan Keeton, Ben Huston
- Founded
- 2012
- Headquarters
- Tempe, AZ, USA
- Employees
- 15,000+
- Ownership
- Carvana Co. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $13 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $13 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Carvana operates an automotive marketplace focused on United States. An online used-car retailer with home delivery. Revenue comes mainly from vehicle sales, supported by the other lines listed below.
- Vehicle sales
- Financing
- Trade-ins
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #244 in this index
- Sector rank
- Leading automotive site in United States
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| carmax.com | ≈ 36 million / month | #245 class competitor | — |
| cars.com | ≈ 27 million / month | #246 class competitor | — |
| autotrader.com | ≈ 18 million / month | #247 class competitor | — |
What is Carvana?
Carvana (carvana.com) is an automotive marketplace serving users in United States. An online used-car retailer with home delivery. It ranks #244 among the most visited websites in the country in this index, within the automotive category.
Who owns Carvana?
The site is operated by Carvana Co., founded by Ernie Garcia III, Ryan Keeton, Ben Huston. The company was established in 2012 and is headquartered in Tempe, AZ, USA. It employs around 15,000+.
Traffic and audience
Traffic estimates place Carvana at roughly 60 million visits per month, about 2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Carvana makes money
Revenue comes primarily from vehicle sales, alongside financing, trade-ins.
Competitors in United States
Its closest rivals include carmax.com, cars.com, autotrader.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Carvana is founded in Tempe, AZ, USA.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #244 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Carvana?
Carvana is operated by Carvana Co.. Public company structure, based on public filings and press reporting.
Where is Carvana headquartered?
Carvana is headquartered in Tempe, AZ, USA.
When was Carvana founded?
Carvana was founded in 2012 by Ernie Garcia III, Ryan Keeton, Ben Huston.
How many employees does Carvana have?
Carvana employs approximately 15,000+ people.
What is Carvana's revenue?
Carvana's revenue: ≈ $13 billion annual revenue (est.).
Who are Carvana's competitors?
Main competitors in United States include carmax.com, cars.com, autotrader.com.
How does Carvana make money?
Mainly vehicle sales, financing, trade-ins.
Is Carvana publicly traded?
Carvana's ownership: Public company.
How many visitors does Carvana get?
Third-party estimates place Carvana at roughly 60 million visits per month, mostly from United States, with 70% mobile traffic.
Is Carvana safe?
Carvana is an established automotive site founded in 2012 and ranked #244 in United States; use the official domain carvana.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscarvana.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos