Honda USA
The U.S. site of the Japanese automaker for vehicles, offers and owner services.
Honda USA at a glance
Honda USA is an automotive website and one of the most visited sites in United States, currently ranked #438 in the country. It was founded in 1959 by Soichiro Honda and is headquartered in Torrance, CA, USA. Today Honda USA is owned by American Honda Motor Co.. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through vehicle sales, financing. Its closest rivals include toyota.com, ford.com, chevrolet.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| honda usa | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in United States
Company information
- Website
- honda.com
- Sector
- Automotive
- Owner
- American Honda Motor Co.
- Owner type
- Subsidiary of public company
- Founders
- Soichiro Honda
- Founded
- 1959
- Headquarters
- Torrance, CA, USA
- Employees
- 30,000+
- Ownership
- American Honda Motor Co. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $50 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Honda USA operates an automotive marketplace focused on United States. The U.S. site of the Japanese automaker for vehicles, offers and owner services. Revenue comes mainly from vehicle sales, supported by the other lines listed below.
- Vehicle sales
- Financing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #438 in this index
- Sector rank
- Leading automotive site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| toyota.com | ≈ 12 million / month | #439 class competitor | — |
| ford.com | ≈ 9 million / month | #440 class competitor | — |
| chevrolet.com | ≈ 6 million / month | #441 class competitor | — |
What is Honda USA?
Honda USA (honda.com) is an automotive marketplace serving users in United States. The U.S. site of the Japanese automaker for vehicles, offers and owner services. It ranks #438 among the most visited websites in the country in this index, within the automotive category.
Who owns Honda USA?
The site is operated by American Honda Motor Co., founded by Soichiro Honda. The company was established in 1959 and is headquartered in Torrance, CA, USA. It employs around 30,000+.
Traffic and audience
Traffic estimates place Honda USA at roughly 20 million visits per month, about 0.7 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Honda USA makes money
Revenue comes primarily from vehicle sales, alongside financing.
Competitors in United States
Its closest rivals include toyota.com, ford.com, chevrolet.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1959
Honda USA is founded in Torrance, CA, USA.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #438 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Honda USA?
Honda USA is operated by American Honda Motor Co.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Honda USA headquartered?
Honda USA is headquartered in Torrance, CA, USA.
When was Honda USA founded?
Honda USA was founded in 1959 by Soichiro Honda.
How many employees does Honda USA have?
Honda USA employs approximately 30,000+ people.
What is Honda USA's revenue?
Honda USA's revenue: ≈ $50 billion annual revenue (est.).
Who are Honda USA's competitors?
Main competitors in United States include toyota.com, ford.com, chevrolet.com.
How does Honda USA make money?
Mainly vehicle sales, financing.
Is Honda USA publicly traded?
Honda USA's ownership: Subsidiary of public company.
How many visitors does Honda USA get?
Third-party estimates place Honda USA at roughly 20 million visits per month, mostly from United States, with 70% mobile traffic.
Is Honda USA safe?
Honda USA is an established automotive site founded in 1959 and ranked #438 in United States; use the official domain honda.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshonda.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos