Rent.
An apartment and rental listing site for U.S. renters.
Rent. at a glance
Rent. is a real estate website and one of the most visited sites in United States, currently ranked #442 in the country. It was founded in 1999 by Not publicly disclosed and is headquartered in Seattle, WA, USA. Today Rent. is owned by Redfin (Rocket Companies). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include apartments.com, zillow.com, zumper.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rent. | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in United States
Company information
- Website
- rent.com
- Sector
- Real Estate
- Owner
- Redfin (Rocket Companies)
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1999
- Headquarters
- Seattle, WA, USA
- Employees
- 200+
- Ownership
- Redfin (Rocket Companies) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rent. operates a real estate marketplace focused on United States. An apartment and rental listing site for U.S. renters. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #442 in this index
- Sector rank
- Leading real estate site in United States
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| apartments.com | ≈ 9 million / month | #443 class competitor | — |
| zillow.com | ≈ 6.7 million / month | #444 class competitor | — |
| zumper.com | ≈ 4.5 million / month | #445 class competitor | — |
What is Rent.?
Rent. (rent.com) is a real estate marketplace serving users in United States. An apartment and rental listing site for U.S. renters. It ranks #442 among the most visited websites in the country in this index, within the real estate category.
Who owns Rent.?
The site is operated by Redfin (Rocket Companies), founded by Not publicly disclosed. The company was established in 1999 and is headquartered in Seattle, WA, USA. It employs around 200+.
Traffic and audience
Traffic estimates place Rent. at roughly 15 million visits per month, about 0.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Rent. makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in United States
Its closest rivals include apartments.com, zillow.com, zumper.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Rent. is founded in Seattle, WA, USA.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #442 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Rent.?
Rent. is operated by Redfin (Rocket Companies). Subsidiary of public company structure, based on public filings and press reporting.
Where is Rent. headquartered?
Rent. is headquartered in Seattle, WA, USA.
When was Rent. founded?
Rent. was founded in 1999 by Not publicly disclosed.
How many employees does Rent. have?
Rent. employs approximately 200+ people.
What is Rent.'s revenue?
Rent.'s revenue: ≈ $100 million annual revenue (est.).
Who are Rent.'s competitors?
Main competitors in United States include apartments.com, zillow.com, zumper.com.
How does Rent. make money?
Mainly listing fees, advertising.
Is Rent. publicly traded?
Rent.'s ownership: Subsidiary of public company.
How many visitors does Rent. get?
Third-party estimates place Rent. at roughly 15 million visits per month, mostly from United States, with 68% mobile traffic.
Is Rent. safe?
Rent. is an established real estate site founded in 1999 and ranked #442 in United States; use the official domain rent.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrent.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos