Lianjia
The online platform of China's largest real estate brokerage.
Lianjia at a glance
Lianjia is a real estate website and one of the most visited sites in China, currently ranked #170 in the country. It was founded in 2001 by Zuo Hui and is headquartered in Beijing, China. Today Lianjia is owned by KE Holdings (Beike). Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through brokerage commissions, home services. Its closest rivals include anjuke.com, fang.com, 58.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| lianjia | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in China
Company information
- Website
- lianjia.com
- Sector
- Real Estate
- Owner
- KE Holdings (Beike)
- Owner type
- Public company
- Founders
- Zuo Hui
- Founded
- 2001
- Headquarters
- Beijing, China
- Employees
- 100,000+
- Ownership
- KE Holdings (Beike) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $12 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $12 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Lianjia operates a real estate marketplace focused on China. The online platform of China's largest real estate brokerage. Revenue comes mainly from brokerage commissions, supported by the other lines listed below.
- Brokerage commissions
- Home services
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #170 in this index
- Sector rank
- Leading real estate site in China
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| anjuke.com | ≈ 90 million / month | #171 class competitor | — |
| fang.com | ≈ 67.5 million / month | #172 class competitor | — |
| 58.com | ≈ 45 million / month | #173 class competitor | — |
What is Lianjia?
Lianjia (lianjia.com) is a real estate marketplace serving users in China. The online platform of China's largest real estate brokerage. It ranks #170 among the most visited websites in the country in this index, within the real estate category.
Who owns Lianjia?
The site is operated by KE Holdings (Beike), founded by Zuo Hui. The company was established in 2001 and is headquartered in Beijing, China. It employs around 100,000+.
Traffic and audience
Traffic estimates place Lianjia at roughly 150 million visits per month, about 5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Lianjia makes money
Revenue comes primarily from brokerage commissions, alongside home services.
Competitors in China
Its closest rivals include anjuke.com, fang.com, 58.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Lianjia is founded in Beijing, China.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #170 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Lianjia?
Lianjia is operated by KE Holdings (Beike). Public company structure, based on public filings and press reporting.
Where is Lianjia headquartered?
Lianjia is headquartered in Beijing, China.
When was Lianjia founded?
Lianjia was founded in 2001 by Zuo Hui.
How many employees does Lianjia have?
Lianjia employs approximately 100,000+ people.
What is Lianjia's revenue?
Lianjia's revenue: ≈ $12 billion annual revenue (est.).
Who are Lianjia's competitors?
Main competitors in China include anjuke.com, fang.com, 58.com.
How does Lianjia make money?
Mainly brokerage commissions, home services.
Is Lianjia publicly traded?
Lianjia's ownership: Public company.
How many visitors does Lianjia get?
Third-party estimates place Lianjia at roughly 150 million visits per month, mostly from China, with 68% mobile traffic.
Is Lianjia safe?
Lianjia is an established real estate site founded in 2001 and ranked #170 in China; use the official domain lianjia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslianjia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos