Liepin
A Chinese recruitment site for mid- and senior-level professionals.
Liepin at a glance
Liepin is a website and one of the most visited sites in China, currently ranked #168 in the country. It was founded in 2011 by Dai Kerry, Dai Ke and is headquartered in Beijing, China. Today Liepin is owned by Liepin. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through headhunting fees, subscriptions. Its closest rivals include zhipin.com, zhaopin.com, 51job.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| liepin | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- liepin.com
- Sector
- Technology
- Owner
- Liepin
- Owner type
- Private company
- Founders
- Dai Kerry, Dai Ke
- Founded
- 2011
- Headquarters
- Beijing, China
- Employees
- 3,000+
- Ownership
- Liepin controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Liepin operates a technology platform focused on China. A Chinese recruitment site for mid- and senior-level professionals. Revenue comes mainly from headhunting fees, supported by the other lines listed below.
- Headhunting fees
- Subscriptions
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #168 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zhipin.com | ≈ 24 million / month | #169 class competitor | — |
| zhaopin.com | ≈ 18 million / month | #170 class competitor | — |
| 51job.com | ≈ 12 million / month | #171 class competitor | — |
What is Liepin?
Liepin (liepin.com) is a technology platform serving users in China. A Chinese recruitment site for mid- and senior-level professionals. It ranks #168 among the most visited websites in the country in this index, within the technology category.
Who owns Liepin?
The site is operated by Liepin, founded by Dai Kerry, Dai Ke. The company was established in 2011 and is headquartered in Beijing, China. It employs around 3,000+.
Traffic and audience
Traffic estimates place Liepin at roughly 40 million visits per month, about 1.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Liepin makes money
Revenue comes primarily from headhunting fees, alongside subscriptions.
Competitors in China
Its closest rivals include zhipin.com, zhaopin.com, 51job.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Liepin is founded in Beijing, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #168 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Liepin?
Liepin is operated by Liepin. Private company structure, based on public filings and press reporting.
Where is Liepin headquartered?
Liepin is headquartered in Beijing, China.
When was Liepin founded?
Liepin was founded in 2011 by Dai Kerry, Dai Ke.
How many employees does Liepin have?
Liepin employs approximately 3,000+ people.
What is Liepin's revenue?
Liepin's revenue: ≈ $300 million annual revenue (est.).
Who are Liepin's competitors?
Main competitors in China include zhipin.com, zhaopin.com, 51job.com.
How does Liepin make money?
Mainly headhunting fees, subscriptions.
Is Liepin publicly traded?
No — Liepin is not listed as an independent public company; it is operated by Liepin.
How many visitors does Liepin get?
Third-party estimates place Liepin at roughly 40 million visits per month, mostly from China, with 68% mobile traffic.
Is Liepin safe?
Liepin is an established technology site founded in 2011 and ranked #168 in China; use the official domain liepin.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsliepin.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos