58.com
China's largest classifieds platform for jobs, property and local services.
58.com at a glance
58.com is a classifieds website and one of the most visited sites in China, currently ranked #172 in the country. It was founded in 2005 by Yao Jinbo and is headquartered in Beijing, China. Today 58.com is owned by 58.com Inc.. Our estimates put its audience at ≈ 200 million visits per month. The business earns money mainly through membership fees, advertising. Its closest rivals include ganji.com, anjuke.com, xianyu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 188 million / month | +2% |
| Q2 | ≈ 194 million / month | +3% |
| Q3 | ≈ 200 million / month | +3% |
| Q4 | ≈ 212 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 60 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 58.com | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in China
Company information
- Website
- 58.com
- Sector
- Classifieds
- Owner
- 58.com Inc.
- Owner type
- Private company
- Founders
- Yao Jinbo
- Founded
- 2005
- Headquarters
- Beijing, China
- Employees
- 10,000+
- Ownership
- 58.com Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
58.com operates a classifieds and listings marketplace focused on China. China's largest classifieds platform for jobs, property and local services. Revenue comes mainly from membership fees, supported by the other lines listed below.
- Membership fees
- Advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #172 in this index
- Sector rank
- Leading classifieds site in China
- Global rank
- 300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ganji.com | ≈ 120 million / month | #173 class competitor | — |
| anjuke.com | ≈ 90 million / month | #174 class competitor | — |
| xianyu.com | ≈ 60 million / month | #175 class competitor | — |
What is 58.com?
58.com (58.com) is a classifieds and listings marketplace serving users in China. China's largest classifieds platform for jobs, property and local services. It ranks #172 among the most visited websites in the country in this index, within the classifieds category.
Who owns 58.com?
The site is operated by 58.com Inc., founded by Yao Jinbo. The company was established in 2005 and is headquartered in Beijing, China. It employs around 10,000+.
Traffic and audience
Traffic estimates place 58.com at roughly 200 million visits per month, about 6.7 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How 58.com makes money
Revenue comes primarily from membership fees, alongside advertising.
Competitors in China
Its closest rivals include ganji.com, anjuke.com, xianyu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
58.com is founded in Beijing, China.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns 58.com?
58.com is operated by 58.com Inc.. Private company structure, based on public filings and press reporting.
Where is 58.com headquartered?
58.com is headquartered in Beijing, China.
When was 58.com founded?
58.com was founded in 2005 by Yao Jinbo.
How many employees does 58.com have?
58.com employs approximately 10,000+ people.
What is 58.com's revenue?
58.com's revenue: ≈ $2 billion annual revenue (est.).
Who are 58.com's competitors?
Main competitors in China include ganji.com, anjuke.com, xianyu.com.
How does 58.com make money?
Mainly membership fees, advertising.
Is 58.com publicly traded?
No — 58.com is not listed as an independent public company; it is operated by 58.com Inc..
How many visitors does 58.com get?
Third-party estimates place 58.com at roughly 200 million visits per month, mostly from China, with 73% mobile traffic.
Is 58.com safe?
58.com is an established classifieds site founded in 2005 and ranked #172 in China; use the official domain 58.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements58.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos