Leboncoin
France's largest classifieds marketplace for second-hand goods, property, vehicles and jobs.
Leboncoin at a glance
Leboncoin is a classifieds website and one of the most visited sites in France, currently ranked #147 in the country. It was founded in 2006 by Schibsted and is headquartered in Paris, France. Today Leboncoin is owned by Adevinta. Our estimates put its audience at ≈ 240 million visits per month. The business earns money mainly through listing fees, advertising, seller services. Its closest rivals include vinted.fr, amazon.fr, seloger.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 226 million / month | +2% |
| Q2 | ≈ 233 million / month | +3% |
| Q3 | ≈ 240 million / month | +3% |
| Q4 | ≈ 254 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 72 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| leboncoin | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in France
Company information
- Website
- leboncoin.fr
- Sector
- Classifieds
- Owner
- Adevinta
- Owner type
- Private company
- Founders
- Schibsted
- Founded
- 2006
- Headquarters
- Paris, France
- Employees
- 1,500+
- Ownership
- Adevinta controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $900 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $900 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Leboncoin operates a classifieds and listings marketplace focused on France. France's largest classifieds marketplace for second-hand goods, property, vehicles and jobs. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
- Seller services
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #147 in this index
- Sector rank
- Leading classifieds site in France
- Global rank
- 250
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vinted.fr | ≈ 144 million / month | #148 class competitor | — |
| amazon.fr | ≈ 108 million / month | #149 class competitor | — |
| seloger.com | ≈ 72 million / month | #150 class competitor | — |
What is Leboncoin?
Leboncoin (leboncoin.fr) is a classifieds and listings marketplace serving users in France. France's largest classifieds marketplace for second-hand goods, property, vehicles and jobs. It ranks #147 among the most visited websites in the country in this index, within the classifieds category.
Who owns Leboncoin?
The site is operated by Adevinta, founded by Schibsted. The company was established in 2006 and is headquartered in Paris, France. It employs around 1,500+.
Traffic and audience
Traffic estimates place Leboncoin at roughly 240 million visits per month, about 8 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Leboncoin makes money
Revenue comes primarily from listing fees, alongside advertising, seller services.
Competitors in France
Its closest rivals include vinted.fr, amazon.fr, seloger.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Leboncoin is founded in Paris, France.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #147 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Leboncoin?
Leboncoin is operated by Adevinta. Private company structure, based on public filings and press reporting.
Where is Leboncoin headquartered?
Leboncoin is headquartered in Paris, France.
When was Leboncoin founded?
Leboncoin was founded in 2006 by Schibsted.
How many employees does Leboncoin have?
Leboncoin employs approximately 1,500+ people.
What is Leboncoin's revenue?
Leboncoin's revenue: ≈ $900 million annual revenue (est.).
Who are Leboncoin's competitors?
Main competitors in France include vinted.fr, amazon.fr, seloger.com.
How does Leboncoin make money?
Mainly listing fees, advertising, seller services.
Is Leboncoin publicly traded?
No — Leboncoin is not listed as an independent public company; it is operated by Adevinta.
How many visitors does Leboncoin get?
Third-party estimates place Leboncoin at roughly 240 million visits per month, mostly from France, with 73% mobile traffic.
Is Leboncoin safe?
Leboncoin is an established classifieds site founded in 2006 and ranked #147 in France; use the official domain leboncoin.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsleboncoin.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos