idealo France
A price comparison service for consumer products across French online shops.
idealo France at a glance
idealo France is an e-commerce website and one of the most visited sites in France, currently ranked #145 in the country. It was founded in 2000 by Albrecht von Sonntag and is headquartered in Berlin, Germany (French operations). Today idealo France is owned by Axel Springer SE. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through cost-per-click referral fees. Its closest rivals include leguide.com, amazon.fr, google.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| idealo france | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in France
Company information
- Website
- idealo.fr
- Sector
- E-commerce
- Owner
- Axel Springer SE
- Owner type
- Subsidiary of public company
- Founders
- Albrecht von Sonntag
- Founded
- 2000
- Headquarters
- Berlin, Germany (French operations)
- Employees
- 1,000+
- Ownership
- Axel Springer SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
idealo France operates an online retail and marketplace platform focused on France. A price comparison service for consumer products across French online shops. Revenue comes mainly from cost-per-click referral fees, supported by the other lines listed below.
- Cost-per-click referral fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #145 in this index
- Sector rank
- Leading e-commerce site in France
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| leguide.com | ≈ 9 million / month | #146 class competitor | — |
| amazon.fr | ≈ 6.7 million / month | #147 class competitor | — |
| google.fr | ≈ 4.5 million / month | #148 class competitor | — |
What is idealo France?
idealo France (idealo.fr) is an online retail and marketplace platform serving users in France. A price comparison service for consumer products across French online shops. It ranks #145 among the most visited websites in the country in this index, within the e-commerce category.
Who owns idealo France?
The site is operated by Axel Springer SE, founded by Albrecht von Sonntag. The company was established in 2000 and is headquartered in Berlin, Germany (French operations). It employs around 1,000+.
Traffic and audience
Traffic estimates place idealo France at roughly 15 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How idealo France makes money
Revenue comes primarily from cost-per-click referral fees, alongside .
Competitors in France
Its closest rivals include leguide.com, amazon.fr, google.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
idealo France is founded in Berlin, Germany (French operations).
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #145 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns idealo France?
idealo France is operated by Axel Springer SE. Subsidiary of public company structure, based on public filings and press reporting.
Where is idealo France headquartered?
idealo France is headquartered in Berlin, Germany (French operations).
When was idealo France founded?
idealo France was founded in 2000 by Albrecht von Sonntag.
How many employees does idealo France have?
idealo France employs approximately 1,000+ people.
What is idealo France's revenue?
idealo France's revenue: Not publicly disclosed.
Who are idealo France's competitors?
Main competitors in France include leguide.com, amazon.fr, google.fr.
How does idealo France make money?
Mainly cost-per-click referral fees.
Is idealo France publicly traded?
idealo France's ownership: Subsidiary of public company.
How many visitors does idealo France get?
Third-party estimates place idealo France at roughly 15 million visits per month, mostly from France, with 76% mobile traffic.
Is idealo France safe?
idealo France is an established e-commerce site founded in 2000 and ranked #145 in France; use the official domain idealo.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsidealo.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos