Alibaba.com
A global B2B marketplace connecting Chinese suppliers with international buyers.
Alibaba.com at a glance
Alibaba.com is an e-commerce website and one of the most visited sites in China, currently ranked #125 in the country. It was founded in 1999 by Jack Ma and is headquartered in Hangzhou, China. Today Alibaba.com is owned by Alibaba Group. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through membership fees, advertising, transaction fees. Its closest rivals include made-in-china.com, 1688.com, aliexpress.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| alibaba.com | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in China
Company information
- Website
- alibaba.com
- Sector
- E-commerce
- Owner
- Alibaba Group
- Owner type
- Public company
- Founders
- Jack Ma
- Founded
- 1999
- Headquarters
- Hangzhou, China
- Employees
- 10,000+
- Ownership
- Alibaba Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6 billion annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $6 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Alibaba.com operates an online retail and marketplace platform focused on China. A global B2B marketplace connecting Chinese suppliers with international buyers. Revenue comes mainly from membership fees, supported by the other lines listed below.
- Membership fees
- Advertising
- Transaction fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #125 in this index
- Sector rank
- Leading e-commerce site in China
- Global rank
- 100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| made-in-china.com | ≈ 180 million / month | #126 class competitor | — |
| 1688.com | ≈ 135 million / month | #127 class competitor | — |
| aliexpress.com | ≈ 90 million / month | #128 class competitor | — |
What is Alibaba.com?
Alibaba.com (alibaba.com) is an online retail and marketplace platform serving users in China. A global B2B marketplace connecting Chinese suppliers with international buyers. It ranks #125 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Alibaba.com?
The site is operated by Alibaba Group, founded by Jack Ma. The company was established in 1999 and is headquartered in Hangzhou, China. It employs around 10,000+.
Traffic and audience
Traffic estimates place Alibaba.com at roughly 300 million visits per month, about 10 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Alibaba.com makes money
Revenue comes primarily from membership fees, alongside advertising, transaction fees.
Competitors in China
Its closest rivals include made-in-china.com, 1688.com, aliexpress.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Alibaba.com is founded in Hangzhou, China.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #125 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Alibaba.com?
Alibaba.com is operated by Alibaba Group. Public company structure, based on public filings and press reporting.
Where is Alibaba.com headquartered?
Alibaba.com is headquartered in Hangzhou, China.
When was Alibaba.com founded?
Alibaba.com was founded in 1999 by Jack Ma.
How many employees does Alibaba.com have?
Alibaba.com employs approximately 10,000+ people.
What is Alibaba.com's revenue?
Alibaba.com's revenue: ≈ $6 billion annual revenue (est.).
Who are Alibaba.com's competitors?
Main competitors in China include made-in-china.com, 1688.com, aliexpress.com.
How does Alibaba.com make money?
Mainly membership fees, advertising, transaction fees.
Is Alibaba.com publicly traded?
Alibaba.com's ownership: Public company.
How many visitors does Alibaba.com get?
Third-party estimates place Alibaba.com at roughly 300 million visits per month, mostly from China, with 76% mobile traffic.
Is Alibaba.com safe?
Alibaba.com is an established e-commerce site founded in 1999 and ranked #125 in China; use the official domain alibaba.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsalibaba.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos