Vipshop
A Chinese flash-sale retailer for discounted brand goods.
Vipshop at a glance
Vipshop is an e-commerce website and one of the most visited sites in China, currently ranked #128 in the country. It was founded in 2008 by Eric Shen and is headquartered in Guangzhou, China. Today Vipshop is owned by Vipshop Holdings. Our estimates put its audience at ≈ 100 million visits per month. The business earns money mainly through product sales, marketplace commissions. Its closest rivals include taobao.com, jd.com, pinduoduo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 94 million / month | +2% |
| Q2 | ≈ 97 million / month | +3% |
| Q3 | ≈ 100 million / month | +3% |
| Q4 | ≈ 106 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 30 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vipshop | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in China
Company information
- Website
- vip.com
- Sector
- E-commerce
- Owner
- Vipshop Holdings
- Owner type
- Public company
- Founders
- Eric Shen
- Founded
- 2008
- Headquarters
- Guangzhou, China
- Employees
- 15,000+
- Ownership
- Vipshop Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $16 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $16 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vipshop operates an online retail and marketplace platform focused on China. A Chinese flash-sale retailer for discounted brand goods. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #128 in this index
- Sector rank
- Leading e-commerce site in China
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| taobao.com | ≈ 60 million / month | #129 class competitor | — |
| jd.com | ≈ 45 million / month | #130 class competitor | — |
| pinduoduo.com | ≈ 30 million / month | #131 class competitor | — |
What is Vipshop?
Vipshop (vip.com) is an online retail and marketplace platform serving users in China. A Chinese flash-sale retailer for discounted brand goods. It ranks #128 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Vipshop?
The site is operated by Vipshop Holdings, founded by Eric Shen. The company was established in 2008 and is headquartered in Guangzhou, China. It employs around 15,000+.
Traffic and audience
Traffic estimates place Vipshop at roughly 100 million visits per month, about 3.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Vipshop makes money
Revenue comes primarily from product sales, alongside marketplace commissions.
Competitors in China
Its closest rivals include taobao.com, jd.com, pinduoduo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Vipshop is founded in Guangzhou, China.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #128 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Vipshop?
Vipshop is operated by Vipshop Holdings. Public company structure, based on public filings and press reporting.
Where is Vipshop headquartered?
Vipshop is headquartered in Guangzhou, China.
When was Vipshop founded?
Vipshop was founded in 2008 by Eric Shen.
How many employees does Vipshop have?
Vipshop employs approximately 15,000+ people.
What is Vipshop's revenue?
Vipshop's revenue: ≈ $16 billion annual revenue (est.).
Who are Vipshop's competitors?
Main competitors in China include taobao.com, jd.com, pinduoduo.com.
How does Vipshop make money?
Mainly product sales, marketplace commissions.
Is Vipshop publicly traded?
Vipshop's ownership: Public company.
How many visitors does Vipshop get?
Third-party estimates place Vipshop at roughly 100 million visits per month, mostly from China, with 76% mobile traffic.
Is Vipshop safe?
Vipshop is an established e-commerce site founded in 2008 and ranked #128 in China; use the official domain vip.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvip.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos