SF Express
The site of China's leading express delivery and logistics company.
SF Express at a glance
SF Express is an e-commerce website and one of the most visited sites in China, currently ranked #184 in the country. It was founded in 1993 by Wang Wei and is headquartered in Shenzhen, China. Today SF Express is owned by SF Holding. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through delivery fees, logistics services. Its closest rivals include jd.com, cainiao.com, yto.net.cn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sf express | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in China
Company information
- Website
- sf-express.com
- Sector
- E-commerce
- Owner
- SF Holding
- Owner type
- Public company
- Founders
- Wang Wei
- Founded
- 1993
- Headquarters
- Shenzhen, China
- Employees
- 150,000+
- Ownership
- SF Holding controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $38 billion annual revenue (est.)
- Languages
- Chinese, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $38 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SF Express operates an online retail and marketplace platform focused on China. The site of China's leading express delivery and logistics company. Revenue comes mainly from delivery fees, supported by the other lines listed below.
- Delivery fees
- Logistics services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #184 in this index
- Sector rank
- Leading e-commerce site in China
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| jd.com | ≈ 36 million / month | #185 class competitor | — |
| cainiao.com | ≈ 27 million / month | #186 class competitor | — |
| yto.net.cn | ≈ 18 million / month | #187 class competitor | — |
What is SF Express?
SF Express (sf-express.com) is an online retail and marketplace platform serving users in China. The site of China's leading express delivery and logistics company. It ranks #184 among the most visited websites in the country in this index, within the e-commerce category.
Who owns SF Express?
The site is operated by SF Holding, founded by Wang Wei. The company was established in 1993 and is headquartered in Shenzhen, China. It employs around 150,000+.
Traffic and audience
Traffic estimates place SF Express at roughly 60 million visits per month, about 2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How SF Express makes money
Revenue comes primarily from delivery fees, alongside logistics services.
Competitors in China
Its closest rivals include jd.com, cainiao.com, yto.net.cn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
SF Express is founded in Shenzhen, China.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #184 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns SF Express?
SF Express is operated by SF Holding. Public company structure, based on public filings and press reporting.
Where is SF Express headquartered?
SF Express is headquartered in Shenzhen, China.
When was SF Express founded?
SF Express was founded in 1993 by Wang Wei.
How many employees does SF Express have?
SF Express employs approximately 150,000+ people.
What is SF Express's revenue?
SF Express's revenue: ≈ $38 billion annual revenue (est.).
Who are SF Express's competitors?
Main competitors in China include jd.com, cainiao.com, yto.net.cn.
How does SF Express make money?
Mainly delivery fees, logistics services.
Is SF Express publicly traded?
SF Express's ownership: Public company.
How many visitors does SF Express get?
Third-party estimates place SF Express at roughly 60 million visits per month, mostly from China, with 76% mobile traffic.
Is SF Express safe?
SF Express is an established e-commerce site founded in 1993 and ranked #184 in China; use the official domain sf-express.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssf-express.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos