Xiaomi
The official site of Xiaomi, a major Chinese consumer electronics maker.
Xiaomi at a glance
Xiaomi is a technology website and one of the most visited sites in China, currently ranked #187 in the country. It was founded in 2010 by Lei Jun and is headquartered in Beijing, China. Today Xiaomi is owned by Xiaomi Corporation. Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through device sales, internet services, ev sales. Its closest rivals include huawei.com, oppo.com, apple.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 113 million / month | +2% |
| Q2 | ≈ 116 million / month | +3% |
| Q3 | ≈ 120 million / month | +3% |
| Q4 | ≈ 127 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 36 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| xiaomi | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- mi.com
- Sector
- Technology
- Owner
- Xiaomi Corporation
- Owner type
- Public company
- Founders
- Lei Jun
- Founded
- 2010
- Headquarters
- Beijing, China
- Employees
- 40,000+
- Ownership
- Xiaomi Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 billion annual revenue (est.)
- Languages
- Chinese, English, many others
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $50 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Xiaomi operates a technology platform focused on China. The official site of Xiaomi, a major Chinese consumer electronics maker. Revenue comes mainly from device sales, supported by the other lines listed below.
- Device sales
- Internet services
- EV sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #187 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| huawei.com | ≈ 72 million / month | #188 class competitor | — |
| oppo.com | ≈ 54 million / month | #189 class competitor | — |
| apple.com | ≈ 36 million / month | #190 class competitor | — |
What is Xiaomi?
Xiaomi (mi.com) is a technology platform serving users in China. The official site of Xiaomi, a major Chinese consumer electronics maker. It ranks #187 among the most visited websites in the country in this index, within the technology category.
Who owns Xiaomi?
The site is operated by Xiaomi Corporation, founded by Lei Jun. The company was established in 2010 and is headquartered in Beijing, China. It employs around 40,000+.
Traffic and audience
Traffic estimates place Xiaomi at roughly 120 million visits per month, about 4 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Xiaomi makes money
Revenue comes primarily from device sales, alongside internet services, ev sales.
Competitors in China
Its closest rivals include huawei.com, oppo.com, apple.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Xiaomi is founded in Beijing, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #187 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Xiaomi?
Xiaomi is operated by Xiaomi Corporation. Public company structure, based on public filings and press reporting.
Where is Xiaomi headquartered?
Xiaomi is headquartered in Beijing, China.
When was Xiaomi founded?
Xiaomi was founded in 2010 by Lei Jun.
How many employees does Xiaomi have?
Xiaomi employs approximately 40,000+ people.
What is Xiaomi's revenue?
Xiaomi's revenue: ≈ $50 billion annual revenue (est.).
Who are Xiaomi's competitors?
Main competitors in China include huawei.com, oppo.com, apple.com.
How does Xiaomi make money?
Mainly device sales, internet services, ev sales.
Is Xiaomi publicly traded?
Xiaomi's ownership: Public company.
How many visitors does Xiaomi get?
Third-party estimates place Xiaomi at roughly 120 million visits per month, mostly from China, with 68% mobile traffic.
Is Xiaomi safe?
Xiaomi is an established technology site founded in 2010 and ranked #187 in China; use the official domain mi.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmi.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos