360 Search
Qihoo 360's search engine and browser portal.
360 Search at a glance
360 Search is a website and one of the most visited sites in China, currently ranked #183 in the country. It was founded in 2012 by Zhou Hongyi and is headquartered in Beijing, China. Today 360 Search is owned by 360 Security Technology. Our estimates put its audience at ≈ 200 million visits per month. The business earns money mainly through search advertising. Its closest rivals include baidu.com, sogou.com, bing.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 188 million / month | +2% |
| Q2 | ≈ 194 million / month | +3% |
| Q3 | ≈ 200 million / month | +3% |
| Q4 | ≈ 212 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 60 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 360 search | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- so.com
- Sector
- Technology
- Owner
- 360 Security Technology
- Owner type
- Public company
- Founders
- Zhou Hongyi
- Founded
- 2012
- Headquarters
- Beijing, China
- Employees
- 3,000+
- Ownership
- 360 Security Technology controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
360 Search operates a technology platform focused on China. Qihoo 360's search engine and browser portal. Revenue comes mainly from search advertising, supported by the other lines listed below.
- Search advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #183 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 250
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| baidu.com | ≈ 120 million / month | #184 class competitor | — |
| sogou.com | ≈ 90 million / month | #185 class competitor | — |
| bing.com | ≈ 60 million / month | #186 class competitor | — |
What is 360 Search?
360 Search (so.com) is a technology platform serving users in China. Qihoo 360's search engine and browser portal. It ranks #183 among the most visited websites in the country in this index, within the technology category.
Who owns 360 Search?
The site is operated by 360 Security Technology, founded by Zhou Hongyi. The company was established in 2012 and is headquartered in Beijing, China. It employs around 3,000+.
Traffic and audience
Traffic estimates place 360 Search at roughly 200 million visits per month, about 6.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How 360 Search makes money
Revenue comes primarily from search advertising, alongside .
Competitors in China
Its closest rivals include baidu.com, sogou.com, bing.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
360 Search is founded in Beijing, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #183 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns 360 Search?
360 Search is operated by 360 Security Technology. Public company structure, based on public filings and press reporting.
Where is 360 Search headquartered?
360 Search is headquartered in Beijing, China.
When was 360 Search founded?
360 Search was founded in 2012 by Zhou Hongyi.
How many employees does 360 Search have?
360 Search employs approximately 3,000+ people.
What is 360 Search's revenue?
360 Search's revenue: ≈ $1 billion annual revenue (est.).
Who are 360 Search's competitors?
Main competitors in China include baidu.com, sogou.com, bing.com.
How does 360 Search make money?
Mainly search advertising.
Is 360 Search publicly traded?
360 Search's ownership: Public company.
How many visitors does 360 Search get?
Third-party estimates place 360 Search at roughly 200 million visits per month, mostly from China, with 68% mobile traffic.
Is 360 Search safe?
360 Search is an established technology site founded in 2012 and ranked #183 in China; use the official domain so.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsso.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos