Chinese Government Portal
The central government portal of China with policies and public services.
Chinese Government Portal at a glance
Chinese Government Portal is a government website and one of the most visited sites in China, currently ranked #179 in the country. It was founded in 1998 by Chinese State and is headquartered in Beijing, China. Today Chinese Government Portal is owned by State Council of China. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through public funding. Its closest rivals include people.com.cn, xinhuanet.com, chinatax.gov.cn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| chinese government portal | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in China
Company information
- Website
- gov.cn
- Sector
- Government
- Owner
- State Council of China
- Owner type
- Government agency
- Founders
- Chinese State
- Founded
- 1998
- Headquarters
- Beijing, China
- Employees
- 500+
- Ownership
- State Council of China controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Chinese, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Chinese Government Portal operates an official government service portal focused on China. The central government portal of China with policies and public services. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #179 in this index
- Sector rank
- Leading government site in China
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| people.com.cn | ≈ 90 million / month | #180 class competitor | — |
| xinhuanet.com | ≈ 67.5 million / month | #181 class competitor | — |
| chinatax.gov.cn | ≈ 45 million / month | #182 class competitor | — |
What is Chinese Government Portal?
Chinese Government Portal (gov.cn) is an official government service portal serving users in China. The central government portal of China with policies and public services. It ranks #179 among the most visited websites in the country in this index, within the government category.
Who owns Chinese Government Portal?
The site is operated by State Council of China, founded by Chinese State. The company was established in 1998 and is headquartered in Beijing, China. It employs around 500+.
Traffic and audience
Traffic estimates place Chinese Government Portal at roughly 150 million visits per month, about 5 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Chinese Government Portal makes money
Revenue comes primarily from public funding, alongside .
Competitors in China
Its closest rivals include people.com.cn, xinhuanet.com, chinatax.gov.cn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Chinese Government Portal is founded in Beijing, China.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #179 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Chinese Government Portal?
Chinese Government Portal is operated by State Council of China. Government agency structure, based on public filings and press reporting.
Where is Chinese Government Portal headquartered?
Chinese Government Portal is headquartered in Beijing, China.
When was Chinese Government Portal founded?
Chinese Government Portal was founded in 1998 by Chinese State.
How many employees does Chinese Government Portal have?
Chinese Government Portal employs approximately 500+ people.
What is Chinese Government Portal's revenue?
Chinese Government Portal's revenue: N/A (public service).
Who are Chinese Government Portal's competitors?
Main competitors in China include people.com.cn, xinhuanet.com, chinatax.gov.cn.
How does Chinese Government Portal make money?
Mainly public funding.
Is Chinese Government Portal publicly traded?
Chinese Government Portal's ownership: Government agency.
How many visitors does Chinese Government Portal get?
Third-party estimates place Chinese Government Portal at roughly 150 million visits per month, mostly from China, with 69% mobile traffic.
Is Chinese Government Portal safe?
Chinese Government Portal is an established government site founded in 1998 and ranked #179 in China; use the official domain gov.cn and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgov.cn
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos