The White House
The official site of the U.S. presidency with news, policy and briefings.
The White House at a glance
The White House is a government website and one of the most visited sites in United States, currently ranked #410 in the country. It was founded in 1994 by U.S. Government and is headquartered in Washington, DC, USA. Today The White House is owned by Executive Office of the President. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through public funding. Its closest rivals include usa.gov, congress.gov, state.gov.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the white house | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in United States
Company information
- Website
- whitehouse.gov
- Sector
- Government
- Owner
- Executive Office of the President
- Owner type
- Government agency
- Founders
- U.S. Government
- Founded
- 1994
- Headquarters
- Washington, DC, USA
- Employees
- 500+
- Ownership
- Executive Office of the President controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The White House operates an official government service portal focused on United States. The official site of the U.S. presidency with news, policy and briefings. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #410 in this index
- Sector rank
- Leading government site in United States
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| usa.gov | ≈ 18 million / month | #411 class competitor | — |
| congress.gov | ≈ 13.5 million / month | #412 class competitor | — |
| state.gov | ≈ 9 million / month | #413 class competitor | — |
What is The White House?
The White House (whitehouse.gov) is an official government service portal serving users in United States. The official site of the U.S. presidency with news, policy and briefings. It ranks #410 among the most visited websites in the country in this index, within the government category.
Who owns The White House?
The site is operated by Executive Office of the President, founded by U.S. Government. The company was established in 1994 and is headquartered in Washington, DC, USA. It employs around 500+.
Traffic and audience
Traffic estimates place The White House at roughly 30 million visits per month, about 1 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How The White House makes money
Revenue comes primarily from public funding, alongside .
Competitors in United States
Its closest rivals include usa.gov, congress.gov, state.gov.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1994
The White House is founded in Washington, DC, USA.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #410 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns The White House?
The White House is operated by Executive Office of the President. Government agency structure, based on public filings and press reporting.
Where is The White House headquartered?
The White House is headquartered in Washington, DC, USA.
When was The White House founded?
The White House was founded in 1994 by U.S. Government.
How many employees does The White House have?
The White House employs approximately 500+ people.
What is The White House's revenue?
The White House's revenue: N/A (public service).
Who are The White House's competitors?
Main competitors in United States include usa.gov, congress.gov, state.gov.
How does The White House make money?
Mainly public funding.
Is The White House publicly traded?
The White House's ownership: Government agency.
How many visitors does The White House get?
Third-party estimates place The White House at roughly 30 million visits per month, mostly from United States, with 69% mobile traffic.
Is The White House safe?
The White House is an established government site founded in 1994 and ranked #410 in United States; use the official domain whitehouse.gov and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswhitehouse.gov
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos