National Park Service
The official site for U.S. national parks with trip planning, alerts and maps.
National Park Service at a glance
National Park Service is a government website and one of the most visited sites in United States, currently ranked #409 in the country. It was founded in 1916 by U.S. Government and is headquartered in Washington, DC, USA. Today National Park Service is owned by U.S. Department of the Interior. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through public funding, entrance fees. Its closest rivals include recreation.gov, alltrails.com, tripadvisor.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| national park service | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in United States
Company information
- Website
- nps.gov
- Sector
- Government
- Owner
- U.S. Department of the Interior
- Owner type
- Government agency
- Founders
- U.S. Government
- Founded
- 1916
- Headquarters
- Washington, DC, USA
- Employees
- 20,000+
- Ownership
- U.S. Department of the Interior controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
National Park Service operates an official government service portal focused on United States. The official site for U.S. national parks with trip planning, alerts and maps. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Entrance fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #409 in this index
- Sector rank
- Leading government site in United States
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| recreation.gov | ≈ 42 million / month | #410 class competitor | — |
| alltrails.com | ≈ 31.5 million / month | #411 class competitor | — |
| tripadvisor.com | ≈ 21 million / month | #412 class competitor | — |
What is National Park Service?
National Park Service (nps.gov) is an official government service portal serving users in United States. The official site for U.S. national parks with trip planning, alerts and maps. It ranks #409 among the most visited websites in the country in this index, within the government category.
Who owns National Park Service?
The site is operated by U.S. Department of the Interior, founded by U.S. Government. The company was established in 1916 and is headquartered in Washington, DC, USA. It employs around 20,000+.
Traffic and audience
Traffic estimates place National Park Service at roughly 70 million visits per month, about 2.3 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How National Park Service makes money
Revenue comes primarily from public funding, alongside entrance fees.
Competitors in United States
Its closest rivals include recreation.gov, alltrails.com, tripadvisor.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1916
National Park Service is founded in Washington, DC, USA.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #409 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns National Park Service?
National Park Service is operated by U.S. Department of the Interior. Government agency structure, based on public filings and press reporting.
Where is National Park Service headquartered?
National Park Service is headquartered in Washington, DC, USA.
When was National Park Service founded?
National Park Service was founded in 1916 by U.S. Government.
How many employees does National Park Service have?
National Park Service employs approximately 20,000+ people.
What is National Park Service's revenue?
National Park Service's revenue: N/A (public service).
Who are National Park Service's competitors?
Main competitors in United States include recreation.gov, alltrails.com, tripadvisor.com.
How does National Park Service make money?
Mainly public funding, entrance fees.
Is National Park Service publicly traded?
National Park Service's ownership: Government agency.
How many visitors does National Park Service get?
Third-party estimates place National Park Service at roughly 70 million visits per month, mostly from United States, with 69% mobile traffic.
Is National Park Service safe?
National Park Service is an established government site founded in 1916 and ranked #409 in United States; use the official domain nps.gov and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnps.gov
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos