Haodf
A Chinese online doctor consultation and appointment platform.
Haodf at a glance
Haodf is a health website and one of the most visited sites in China, currently ranked #177 in the country. It was founded in 2006 by Wang Hang and is headquartered in Beijing, China. Today Haodf is owned by Haodf Inc.. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through consultation fees, advertising. Its closest rivals include dxy.cn, jd.com, pingan.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| haodf | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in China
Company information
- Website
- haodf.com
- Sector
- Health
- Owner
- Haodf Inc.
- Owner type
- Private company
- Founders
- Wang Hang
- Founded
- 2006
- Headquarters
- Beijing, China
- Employees
- 1,500+
- Ownership
- Haodf Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Haodf operates a health information and services platform focused on China. A Chinese online doctor consultation and appointment platform. Revenue comes mainly from consultation fees, supported by the other lines listed below.
- Consultation fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #177 in this index
- Sector rank
- Leading health site in China
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dxy.cn | ≈ 30 million / month | #178 class competitor | — |
| jd.com | ≈ 22.5 million / month | #179 class competitor | — |
| pingan.com | ≈ 15 million / month | #180 class competitor | — |
What is Haodf?
Haodf (haodf.com) is a health information and services platform serving users in China. A Chinese online doctor consultation and appointment platform. It ranks #177 among the most visited websites in the country in this index, within the health category.
Who owns Haodf?
The site is operated by Haodf Inc., founded by Wang Hang. The company was established in 2006 and is headquartered in Beijing, China. It employs around 1,500+.
Traffic and audience
Traffic estimates place Haodf at roughly 50 million visits per month, about 1.7 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Haodf makes money
Revenue comes primarily from consultation fees, alongside advertising.
Competitors in China
Its closest rivals include dxy.cn, jd.com, pingan.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Haodf is founded in Beijing, China.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #177 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Haodf?
Haodf is operated by Haodf Inc.. Private company structure, based on public filings and press reporting.
Where is Haodf headquartered?
Haodf is headquartered in Beijing, China.
When was Haodf founded?
Haodf was founded in 2006 by Wang Hang.
How many employees does Haodf have?
Haodf employs approximately 1,500+ people.
What is Haodf's revenue?
Haodf's revenue: ≈ $100 million annual revenue (est.).
Who are Haodf's competitors?
Main competitors in China include dxy.cn, jd.com, pingan.com.
How does Haodf make money?
Mainly consultation fees, advertising.
Is Haodf publicly traded?
No — Haodf is not listed as an independent public company; it is operated by Haodf Inc..
How many visitors does Haodf get?
Third-party estimates place Haodf at roughly 50 million visits per month, mostly from China, with 75% mobile traffic.
Is Haodf safe?
Haodf is an established health site founded in 2006 and ranked #177 in China; use the official domain haodf.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshaodf.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos