UnitedHealthcare
The site of the largest U.S. health insurer for plans, claims and provider search.
UnitedHealthcare at a glance
UnitedHealthcare is a health website and one of the most visited sites in United States, currently ranked #402 in the country. It was founded in 1977 by Richard Burke and is headquartered in Minnetonka, MN, USA. Today UnitedHealthcare is owned by UnitedHealth Group. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through insurance premiums, services. Its closest rivals include cigna.com, aetna.com, bcbs.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| unitedhealthcare | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United States
Company information
- Website
- unitedhealthcare.com
- Sector
- Health
- Owner
- UnitedHealth Group
- Owner type
- Subsidiary of public company
- Founders
- Richard Burke
- Founded
- 1977
- Headquarters
- Minnetonka, MN, USA
- Employees
- 140,000+
- Ownership
- UnitedHealth Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $300 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
UnitedHealthcare operates a health information and services platform focused on United States. The site of the largest U.S. health insurer for plans, claims and provider search. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
- Services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #402 in this index
- Sector rank
- Leading health site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cigna.com | ≈ 24 million / month | #403 class competitor | — |
| aetna.com | ≈ 18 million / month | #404 class competitor | — |
| bcbs.com | ≈ 12 million / month | #405 class competitor | — |
What is UnitedHealthcare?
UnitedHealthcare (unitedhealthcare.com) is a health information and services platform serving users in United States. The site of the largest U.S. health insurer for plans, claims and provider search. It ranks #402 among the most visited websites in the country in this index, within the health category.
Who owns UnitedHealthcare?
The site is operated by UnitedHealth Group, founded by Richard Burke. The company was established in 1977 and is headquartered in Minnetonka, MN, USA. It employs around 140,000+.
Traffic and audience
Traffic estimates place UnitedHealthcare at roughly 40 million visits per month, about 1.3 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How UnitedHealthcare makes money
Revenue comes primarily from insurance premiums, alongside services.
Competitors in United States
Its closest rivals include cigna.com, aetna.com, bcbs.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1977
UnitedHealthcare is founded in Minnetonka, MN, USA.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #402 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns UnitedHealthcare?
UnitedHealthcare is operated by UnitedHealth Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is UnitedHealthcare headquartered?
UnitedHealthcare is headquartered in Minnetonka, MN, USA.
When was UnitedHealthcare founded?
UnitedHealthcare was founded in 1977 by Richard Burke.
How many employees does UnitedHealthcare have?
UnitedHealthcare employs approximately 140,000+ people.
What is UnitedHealthcare's revenue?
UnitedHealthcare's revenue: ≈ $300 billion annual revenue (est.).
Who are UnitedHealthcare's competitors?
Main competitors in United States include cigna.com, aetna.com, bcbs.com.
How does UnitedHealthcare make money?
Mainly insurance premiums, services.
Is UnitedHealthcare publicly traded?
UnitedHealthcare's ownership: Subsidiary of public company.
How many visitors does UnitedHealthcare get?
Third-party estimates place UnitedHealthcare at roughly 40 million visits per month, mostly from United States, with 75% mobile traffic.
Is UnitedHealthcare safe?
UnitedHealthcare is an established health site founded in 1977 and ranked #402 in United States; use the official domain unitedhealthcare.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsunitedhealthcare.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos