Rocket Mortgage
The largest U.S. online mortgage lender, offering home loans and refinancing.
Rocket Mortgage at a glance
Rocket Mortgage is a finance & banking website and one of the most visited sites in United States, currently ranked #400 in the country. It was founded in 1985 by Dan Gilbert, Ron Berry and is headquartered in Detroit, MI, USA. Today Rocket Mortgage is owned by Rocket Companies. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through loan origination, servicing, gain on sale. Its closest rivals include lendingtree.com, bankrate.com, chase.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rocket mortgage | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- rocketmortgage.com
- Sector
- Finance & Banking
- Owner
- Rocket Companies
- Owner type
- Public company
- Founders
- Dan Gilbert, Ron Berry
- Founded
- 1985
- Headquarters
- Detroit, MI, USA
- Employees
- 14,000+
- Ownership
- Rocket Companies controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5.1 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $5.1 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rocket Mortgage operates a bank and digital financial platform focused on United States. The largest U.S. online mortgage lender, offering home loans and refinancing. Revenue comes mainly from loan origination, supported by the other lines listed below.
- Loan origination
- Servicing
- Gain on sale
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #400 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lendingtree.com | ≈ 18 million / month | #401 class competitor | — |
| bankrate.com | ≈ 13.5 million / month | #402 class competitor | — |
| chase.com | ≈ 9 million / month | #403 class competitor | — |
What is Rocket Mortgage?
Rocket Mortgage (rocketmortgage.com) is a bank and digital financial platform serving users in United States. The largest U.S. online mortgage lender, offering home loans and refinancing. It ranks #400 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Rocket Mortgage?
The site is operated by Rocket Companies, founded by Dan Gilbert, Ron Berry. The company was established in 1985 and is headquartered in Detroit, MI, USA. It employs around 14,000+.
Traffic and audience
Traffic estimates place Rocket Mortgage at roughly 30 million visits per month, about 1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Rocket Mortgage makes money
Revenue comes primarily from loan origination, alongside servicing, gain on sale.
Competitors in United States
Its closest rivals include lendingtree.com, bankrate.com, chase.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1985
Rocket Mortgage is founded in Detroit, MI, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #400 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Rocket Mortgage?
Rocket Mortgage is operated by Rocket Companies. Public company structure, based on public filings and press reporting.
Where is Rocket Mortgage headquartered?
Rocket Mortgage is headquartered in Detroit, MI, USA.
When was Rocket Mortgage founded?
Rocket Mortgage was founded in 1985 by Dan Gilbert, Ron Berry.
How many employees does Rocket Mortgage have?
Rocket Mortgage employs approximately 14,000+ people.
What is Rocket Mortgage's revenue?
Rocket Mortgage's revenue: ≈ $5.1 billion annual revenue (est.).
Who are Rocket Mortgage's competitors?
Main competitors in United States include lendingtree.com, bankrate.com, chase.com.
How does Rocket Mortgage make money?
Mainly loan origination, servicing, gain on sale.
Is Rocket Mortgage publicly traded?
Rocket Mortgage's ownership: Public company.
How many visitors does Rocket Mortgage get?
Third-party estimates place Rocket Mortgage at roughly 30 million visits per month, mostly from United States, with 82% mobile traffic.
Is Rocket Mortgage safe?
Rocket Mortgage is an established finance & banking site founded in 1985 and ranked #400 in United States; use the official domain rocketmortgage.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrocketmortgage.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos