Liberty Mutual
A large U.S. insurer offering auto, home and business insurance.
Liberty Mutual at a glance
Liberty Mutual is a finance & banking website and one of the most visited sites in United States, currently ranked #398 in the country. It was founded in 1912 by Massachusetts legislature (workers' compensation) and is headquartered in Boston, MA, USA. Today Liberty Mutual is owned by Liberty Mutual Group. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through insurance premiums. Its closest rivals include geico.com, progressive.com, statefarm.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| liberty mutual | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- libertymutual.com
- Sector
- Finance & Banking
- Owner
- Liberty Mutual Group
- Owner type
- Mutual company
- Founders
- Massachusetts legislature (workers' compensation)
- Founded
- 1912
- Headquarters
- Boston, MA, USA
- Employees
- 45,000+
- Ownership
- Liberty Mutual Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $50 billion annual revenue (est.)
- Ownership
- Mutual company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Liberty Mutual operates a bank and digital financial platform focused on United States. A large U.S. insurer offering auto, home and business insurance. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #398 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| geico.com | ≈ 18 million / month | #399 class competitor | — |
| progressive.com | ≈ 13.5 million / month | #400 class competitor | — |
| statefarm.com | ≈ 9 million / month | #401 class competitor | — |
What is Liberty Mutual?
Liberty Mutual (libertymutual.com) is a bank and digital financial platform serving users in United States. A large U.S. insurer offering auto, home and business insurance. It ranks #398 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Liberty Mutual?
The site is operated by Liberty Mutual Group, founded by Massachusetts legislature (workers' compensation). The company was established in 1912 and is headquartered in Boston, MA, USA. It employs around 45,000+.
Traffic and audience
Traffic estimates place Liberty Mutual at roughly 30 million visits per month, about 1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Liberty Mutual makes money
Revenue comes primarily from insurance premiums, alongside .
Competitors in United States
Its closest rivals include geico.com, progressive.com, statefarm.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1912
Liberty Mutual is founded in Boston, MA, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #398 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Liberty Mutual?
Liberty Mutual is operated by Liberty Mutual Group. Mutual company structure, based on public filings and press reporting.
Where is Liberty Mutual headquartered?
Liberty Mutual is headquartered in Boston, MA, USA.
When was Liberty Mutual founded?
Liberty Mutual was founded in 1912 by Massachusetts legislature (workers' compensation).
How many employees does Liberty Mutual have?
Liberty Mutual employs approximately 45,000+ people.
What is Liberty Mutual's revenue?
Liberty Mutual's revenue: ≈ $50 billion annual revenue (est.).
Who are Liberty Mutual's competitors?
Main competitors in United States include geico.com, progressive.com, statefarm.com.
How does Liberty Mutual make money?
Mainly insurance premiums.
Is Liberty Mutual publicly traded?
No — Liberty Mutual is not listed as an independent public company; it is operated by Liberty Mutual Group.
How many visitors does Liberty Mutual get?
Third-party estimates place Liberty Mutual at roughly 30 million visits per month, mostly from United States, with 82% mobile traffic.
Is Liberty Mutual safe?
Liberty Mutual is an established finance & banking site founded in 1912 and ranked #398 in United States; use the official domain libertymutual.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslibertymutual.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos