Square
A payments and point-of-sale platform for small businesses.
Square at a glance
Square is a finance & banking website and one of the most visited sites in United States, currently ranked #379 in the country. It was founded in 2009 by Jack Dorsey, Jim McKelvey and is headquartered in San Francisco, CA, USA. Today Square is owned by Block, Inc.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through processing fees, hardware sales, software subscriptions. Its closest rivals include stripe.com, paypal.com, shopify.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| square | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- squareup.com
- Sector
- Finance & Banking
- Owner
- Block, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Jack Dorsey, Jim McKelvey
- Founded
- 2009
- Headquarters
- San Francisco, CA, USA
- Employees
- 5,000+
- Ownership
- Block, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $9 billion annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $9 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Square operates a bank and digital financial platform focused on United States. A payments and point-of-sale platform for small businesses. Revenue comes mainly from processing fees, supported by the other lines listed below.
- Processing fees
- Hardware sales
- Software subscriptions
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #379 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| stripe.com | ≈ 24 million / month | #380 class competitor | — |
| paypal.com | ≈ 18 million / month | #381 class competitor | — |
| shopify.com | ≈ 12 million / month | #382 class competitor | — |
What is Square?
Square (squareup.com) is a bank and digital financial platform serving users in United States. A payments and point-of-sale platform for small businesses. It ranks #379 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Square?
The site is operated by Block, Inc., founded by Jack Dorsey, Jim McKelvey. The company was established in 2009 and is headquartered in San Francisco, CA, USA. It employs around 5,000+.
Traffic and audience
Traffic estimates place Square at roughly 40 million visits per month, about 1.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Square makes money
Revenue comes primarily from processing fees, alongside hardware sales, software subscriptions.
Competitors in United States
Its closest rivals include stripe.com, paypal.com, shopify.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Square is founded in San Francisco, CA, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #379 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Square?
Square is operated by Block, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Square headquartered?
Square is headquartered in San Francisco, CA, USA.
When was Square founded?
Square was founded in 2009 by Jack Dorsey, Jim McKelvey.
How many employees does Square have?
Square employs approximately 5,000+ people.
What is Square's revenue?
Square's revenue: ≈ $9 billion annual revenue (est.).
Who are Square's competitors?
Main competitors in United States include stripe.com, paypal.com, shopify.com.
How does Square make money?
Mainly processing fees, hardware sales, software subscriptions.
Is Square publicly traded?
Square's ownership: Subsidiary of public company.
How many visitors does Square get?
Third-party estimates place Square at roughly 40 million visits per month, mostly from United States, with 82% mobile traffic.
Is Square safe?
Square is an established finance & banking site founded in 2009 and ranked #379 in United States; use the official domain squareup.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssquareup.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos