Fifth Third Bank
A Midwest-based regional bank offering retail and commercial banking.
Fifth Third Bank at a glance
Fifth Third Bank is a finance & banking website and one of the most visited sites in United States, currently ranked #466 in the country. It was founded in 1858 by Not publicly disclosed and is headquartered in Cincinnati, OH, USA. Today Fifth Third Bank is owned by Fifth Third Bancorp. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include pnc.com, usbank.com, truist.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| fifth third bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- 53.com
- Sector
- Finance & Banking
- Owner
- Fifth Third Bancorp
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1858
- Headquarters
- Cincinnati, OH, USA
- Employees
- 19,000+
- Ownership
- Fifth Third Bancorp controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $11 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Fifth Third Bank operates a bank and digital financial platform focused on United States. A Midwest-based regional bank offering retail and commercial banking. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #466 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pnc.com | ≈ 9 million / month | #467 class competitor | — |
| usbank.com | ≈ 6.7 million / month | #468 class competitor | — |
| truist.com | ≈ 4.5 million / month | #469 class competitor | — |
What is Fifth Third Bank?
Fifth Third Bank (53.com) is a bank and digital financial platform serving users in United States. A Midwest-based regional bank offering retail and commercial banking. It ranks #466 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Fifth Third Bank?
The site is operated by Fifth Third Bancorp, founded by Not publicly disclosed. The company was established in 1858 and is headquartered in Cincinnati, OH, USA. It employs around 19,000+.
Traffic and audience
Traffic estimates place Fifth Third Bank at roughly 15 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Fifth Third Bank makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in United States
Its closest rivals include pnc.com, usbank.com, truist.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1858
Fifth Third Bank is founded in Cincinnati, OH, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #466 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Fifth Third Bank?
Fifth Third Bank is operated by Fifth Third Bancorp. Public company structure, based on public filings and press reporting.
Where is Fifth Third Bank headquartered?
Fifth Third Bank is headquartered in Cincinnati, OH, USA.
When was Fifth Third Bank founded?
Fifth Third Bank was founded in 1858 by Not publicly disclosed.
How many employees does Fifth Third Bank have?
Fifth Third Bank employs approximately 19,000+ people.
What is Fifth Third Bank's revenue?
Fifth Third Bank's revenue: ≈ $11 billion annual revenue (est.).
Who are Fifth Third Bank's competitors?
Main competitors in United States include pnc.com, usbank.com, truist.com.
How does Fifth Third Bank make money?
Mainly net interest income, fees.
Is Fifth Third Bank publicly traded?
Fifth Third Bank's ownership: Public company.
How many visitors does Fifth Third Bank get?
Third-party estimates place Fifth Third Bank at roughly 15 million visits per month, mostly from United States, with 82% mobile traffic.
Is Fifth Third Bank safe?
Fifth Third Bank is an established finance & banking site founded in 1858 and ranked #466 in United States; use the official domain 53.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements53.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos