Citizens Bank
A regional U.S. bank offering checking, loans and wealth services.
Citizens Bank at a glance
Citizens Bank is a finance & banking website and one of the most visited sites in United States, currently ranked #465 in the country. It was founded in 1828 by Not publicly disclosed and is headquartered in Providence, RI, USA. Today Citizens Bank is owned by Citizens Financial Group. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include tdbank.com, pnc.com, chase.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| citizens bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- citizensbank.com
- Sector
- Finance & Banking
- Owner
- Citizens Financial Group
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1828
- Headquarters
- Providence, RI, USA
- Employees
- 17,000+
- Ownership
- Citizens Financial Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $11 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Citizens Bank operates a bank and digital financial platform focused on United States. A regional U.S. bank offering checking, loans and wealth services. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #465 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tdbank.com | ≈ 9 million / month | #466 class competitor | — |
| pnc.com | ≈ 6.7 million / month | #467 class competitor | — |
| chase.com | ≈ 4.5 million / month | #468 class competitor | — |
What is Citizens Bank?
Citizens Bank (citizensbank.com) is a bank and digital financial platform serving users in United States. A regional U.S. bank offering checking, loans and wealth services. It ranks #465 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Citizens Bank?
The site is operated by Citizens Financial Group, founded by Not publicly disclosed. The company was established in 1828 and is headquartered in Providence, RI, USA. It employs around 17,000+.
Traffic and audience
Traffic estimates place Citizens Bank at roughly 15 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Citizens Bank makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in United States
Its closest rivals include tdbank.com, pnc.com, chase.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1828
Citizens Bank is founded in Providence, RI, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #465 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Citizens Bank?
Citizens Bank is operated by Citizens Financial Group. Public company structure, based on public filings and press reporting.
Where is Citizens Bank headquartered?
Citizens Bank is headquartered in Providence, RI, USA.
When was Citizens Bank founded?
Citizens Bank was founded in 1828 by Not publicly disclosed.
How many employees does Citizens Bank have?
Citizens Bank employs approximately 17,000+ people.
What is Citizens Bank's revenue?
Citizens Bank's revenue: ≈ $11 billion annual revenue (est.).
Who are Citizens Bank's competitors?
Main competitors in United States include tdbank.com, pnc.com, chase.com.
How does Citizens Bank make money?
Mainly net interest income, fees.
Is Citizens Bank publicly traded?
Citizens Bank's ownership: Public company.
How many visitors does Citizens Bank get?
Third-party estimates place Citizens Bank at roughly 15 million visits per month, mostly from United States, with 82% mobile traffic.
Is Citizens Bank safe?
Citizens Bank is an established finance & banking site founded in 1828 and ranked #465 in United States; use the official domain citizensbank.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscitizensbank.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos