KeyBank
A regional bank offering consumer, commercial and wealth services.
KeyBank at a glance
KeyBank is a finance & banking website and one of the most visited sites in United States, currently ranked #468 in the country. It was founded in 1825 by Not publicly disclosed and is headquartered in Cleveland, OH, USA. Today KeyBank is owned by KeyCorp. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include pnc.com, fifththird.com, usbank.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| keybank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- key.com
- Sector
- Finance & Banking
- Owner
- KeyCorp
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1825
- Headquarters
- Cleveland, OH, USA
- Employees
- 17,000+
- Ownership
- KeyCorp controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $8 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
KeyBank operates a bank and digital financial platform focused on United States. A regional bank offering consumer, commercial and wealth services. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #468 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pnc.com | ≈ 7.2 million / month | #469 class competitor | — |
| fifththird.com | ≈ 5.4 million / month | #470 class competitor | — |
| usbank.com | ≈ 3.6 million / month | #471 class competitor | — |
What is KeyBank?
KeyBank (key.com) is a bank and digital financial platform serving users in United States. A regional bank offering consumer, commercial and wealth services. It ranks #468 among the most visited websites in the country in this index, within the finance & banking category.
Who owns KeyBank?
The site is operated by KeyCorp, founded by Not publicly disclosed. The company was established in 1825 and is headquartered in Cleveland, OH, USA. It employs around 17,000+.
Traffic and audience
Traffic estimates place KeyBank at roughly 12 million visits per month, about 0.4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How KeyBank makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in United States
Its closest rivals include pnc.com, fifththird.com, usbank.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1825
KeyBank is founded in Cleveland, OH, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #468 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns KeyBank?
KeyBank is operated by KeyCorp. Public company structure, based on public filings and press reporting.
Where is KeyBank headquartered?
KeyBank is headquartered in Cleveland, OH, USA.
When was KeyBank founded?
KeyBank was founded in 1825 by Not publicly disclosed.
How many employees does KeyBank have?
KeyBank employs approximately 17,000+ people.
What is KeyBank's revenue?
KeyBank's revenue: ≈ $8 billion annual revenue (est.).
Who are KeyBank's competitors?
Main competitors in United States include pnc.com, fifththird.com, usbank.com.
How does KeyBank make money?
Mainly net interest income, fees.
Is KeyBank publicly traded?
KeyBank's ownership: Public company.
How many visitors does KeyBank get?
Third-party estimates place KeyBank at roughly 12 million visits per month, mostly from United States, with 82% mobile traffic.
Is KeyBank safe?
KeyBank is an established finance & banking site founded in 1825 and ranked #468 in United States; use the official domain key.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskey.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos