Acorns
A micro-investing app that rounds up purchases to invest in diversified portfolios.
Acorns at a glance
Acorns is a finance & banking website and one of the most visited sites in United States, currently ranked #471 in the country. It was founded in 2012 by Noah Kerner, Walter Cruttenden and is headquartered in Irvine, CA, USA. Today Acorns is owned by Acorns Grow Incorporated. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through subscriptions, interchange fees. Its closest rivals include robinhood.com, betterment.com, wealthfront.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| acorns | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- acorns.com
- Sector
- Finance & Banking
- Owner
- Acorns Grow Incorporated
- Owner type
- Private company
- Founders
- Noah Kerner, Walter Cruttenden
- Founded
- 2012
- Headquarters
- Irvine, CA, USA
- Employees
- 500+
- Ownership
- Acorns Grow Incorporated controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $270 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $270 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Acorns operates a bank and digital financial platform focused on United States. A micro-investing app that rounds up purchases to invest in diversified portfolios. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Interchange fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #471 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| robinhood.com | ≈ 6 million / month | #472 class competitor | — |
| betterment.com | ≈ 4.5 million / month | #473 class competitor | — |
| wealthfront.com | ≈ 3 million / month | #474 class competitor | — |
What is Acorns?
Acorns (acorns.com) is a bank and digital financial platform serving users in United States. A micro-investing app that rounds up purchases to invest in diversified portfolios. It ranks #471 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Acorns?
The site is operated by Acorns Grow Incorporated, founded by Noah Kerner, Walter Cruttenden. The company was established in 2012 and is headquartered in Irvine, CA, USA. It employs around 500+.
Traffic and audience
Traffic estimates place Acorns at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Acorns makes money
Revenue comes primarily from subscriptions, alongside interchange fees.
Competitors in United States
Its closest rivals include robinhood.com, betterment.com, wealthfront.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Acorns is founded in Irvine, CA, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #471 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Acorns?
Acorns is operated by Acorns Grow Incorporated. Private company structure, based on public filings and press reporting.
Where is Acorns headquartered?
Acorns is headquartered in Irvine, CA, USA.
When was Acorns founded?
Acorns was founded in 2012 by Noah Kerner, Walter Cruttenden.
How many employees does Acorns have?
Acorns employs approximately 500+ people.
What is Acorns's revenue?
Acorns's revenue: ≈ $270 million annual revenue (est.).
Who are Acorns's competitors?
Main competitors in United States include robinhood.com, betterment.com, wealthfront.com.
How does Acorns make money?
Mainly subscriptions, interchange fees.
Is Acorns publicly traded?
No — Acorns is not listed as an independent public company; it is operated by Acorns Grow Incorporated.
How many visitors does Acorns get?
Third-party estimates place Acorns at roughly 10 million visits per month, mostly from United States, with 82% mobile traffic.
Is Acorns safe?
Acorns is an established finance & banking site founded in 2012 and ranked #471 in United States; use the official domain acorns.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsacorns.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos