Bluehost
A web hosting provider recommended by WordPress for site owners.
Bluehost at a glance
Bluehost is a technology website and one of the most visited sites in United States, currently ranked #382 in the country. It was founded in 2003 by Matt Heaton, Danny Ashworth and is headquartered in Burlington, MA, USA. Today Bluehost is owned by Newfold Digital. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through hosting subscriptions, add-ons. Its closest rivals include godaddy.com, hostgator.com, siteground.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bluehost | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- bluehost.com
- Sector
- Technology
- Owner
- Newfold Digital
- Owner type
- Private company
- Founders
- Matt Heaton, Danny Ashworth
- Founded
- 2003
- Headquarters
- Burlington, MA, USA
- Employees
- 1,000+
- Ownership
- Newfold Digital controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bluehost operates a technology platform focused on United States. A web hosting provider recommended by WordPress for site owners. Revenue comes mainly from hosting subscriptions, supported by the other lines listed below.
- Hosting subscriptions
- Add-ons
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #382 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| godaddy.com | ≈ 18 million / month | #383 class competitor | — |
| hostgator.com | ≈ 13.5 million / month | #384 class competitor | — |
| siteground.com | ≈ 9 million / month | #385 class competitor | — |
What is Bluehost?
Bluehost (bluehost.com) is a technology platform serving users in United States. A web hosting provider recommended by WordPress for site owners. It ranks #382 among the most visited websites in the country in this index, within the technology category.
Who owns Bluehost?
The site is operated by Newfold Digital, founded by Matt Heaton, Danny Ashworth. The company was established in 2003 and is headquartered in Burlington, MA, USA. It employs around 1,000+.
Traffic and audience
Traffic estimates place Bluehost at roughly 30 million visits per month, about 1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Bluehost makes money
Revenue comes primarily from hosting subscriptions, alongside add-ons.
Competitors in United States
Its closest rivals include godaddy.com, hostgator.com, siteground.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Bluehost is founded in Burlington, MA, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #382 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Bluehost?
Bluehost is operated by Newfold Digital. Private company structure, based on public filings and press reporting.
Where is Bluehost headquartered?
Bluehost is headquartered in Burlington, MA, USA.
When was Bluehost founded?
Bluehost was founded in 2003 by Matt Heaton, Danny Ashworth.
How many employees does Bluehost have?
Bluehost employs approximately 1,000+ people.
What is Bluehost's revenue?
Bluehost's revenue: ≈ $400 million annual revenue (est.).
Who are Bluehost's competitors?
Main competitors in United States include godaddy.com, hostgator.com, siteground.com.
How does Bluehost make money?
Mainly hosting subscriptions, add-ons.
Is Bluehost publicly traded?
No — Bluehost is not listed as an independent public company; it is operated by Newfold Digital.
How many visitors does Bluehost get?
Third-party estimates place Bluehost at roughly 30 million visits per month, mostly from United States, with 68% mobile traffic.
Is Bluehost safe?
Bluehost is an established technology site founded in 2003 and ranked #382 in United States; use the official domain bluehost.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbluehost.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos