Vulture
New York magazine's entertainment site covering TV, film, music and culture.
Vulture at a glance
Vulture is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #386 in the country. It was founded in 2007 by New York Magazine and is headquartered in New York, NY, USA. Today Vulture is owned by Vox Media. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through digital advertising, subscriptions. Its closest rivals include variety.com, ew.com, rollingstone.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vulture | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- vulture.com
- Sector
- Entertainment & Streaming
- Owner
- Vox Media
- Owner type
- Private company
- Founders
- New York Magazine
- Founded
- 2007
- Headquarters
- New York, NY, USA
- Employees
- 50+
- Ownership
- Vox Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vulture operates an entertainment and streaming service focused on United States. New York magazine's entertainment site covering TV, film, music and culture. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #386 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| variety.com | ≈ 15 million / month | #387 class competitor | — |
| ew.com | ≈ 11.2 million / month | #388 class competitor | — |
| rollingstone.com | ≈ 7.5 million / month | #389 class competitor | — |
What is Vulture?
Vulture (vulture.com) is an entertainment and streaming service serving users in United States. New York magazine's entertainment site covering TV, film, music and culture. It ranks #386 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Vulture?
The site is operated by Vox Media, founded by New York Magazine. The company was established in 2007 and is headquartered in New York, NY, USA. It employs around 50+.
Traffic and audience
Traffic estimates place Vulture at roughly 25 million visits per month, about 0.8 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Vulture makes money
Revenue comes primarily from digital advertising, alongside subscriptions.
Competitors in United States
Its closest rivals include variety.com, ew.com, rollingstone.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Vulture is founded in New York, NY, USA.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #386 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Vulture?
Vulture is operated by Vox Media. Private company structure, based on public filings and press reporting.
Where is Vulture headquartered?
Vulture is headquartered in New York, NY, USA.
When was Vulture founded?
Vulture was founded in 2007 by New York Magazine.
How many employees does Vulture have?
Vulture employs approximately 50+ people.
What is Vulture's revenue?
Vulture's revenue: ≈ $20 million annual revenue (est.).
Who are Vulture's competitors?
Main competitors in United States include variety.com, ew.com, rollingstone.com.
How does Vulture make money?
Mainly digital advertising, subscriptions.
Is Vulture publicly traded?
No — Vulture is not listed as an independent public company; it is operated by Vox Media.
How many visitors does Vulture get?
Third-party estimates place Vulture at roughly 25 million visits per month, mostly from United States, with 74% mobile traffic.
Is Vulture safe?
Vulture is an established entertainment & streaming site founded in 2007 and ranked #386 in United States; use the official domain vulture.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvulture.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos