HGTV
A home and design network site with shows, DIY projects and decorating ideas.
HGTV at a glance
HGTV is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #328 in the country. It was founded in 1994 by Scripps Networks and is headquartered in Knoxville, TN, USA. Today HGTV is owned by Warner Bros. Discovery. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through tv advertising, digital advertising. Its closest rivals include foodnetwork.com, houzz.com, bhg.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hgtv | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- hgtv.com
- Sector
- Entertainment & Streaming
- Owner
- Warner Bros. Discovery
- Owner type
- Subsidiary of public company
- Founders
- Scripps Networks
- Founded
- 1994
- Headquarters
- Knoxville, TN, USA
- Employees
- 500+
- Ownership
- Warner Bros. Discovery controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
HGTV operates an entertainment and streaming service focused on United States. A home and design network site with shows, DIY projects and decorating ideas. Revenue comes mainly from tv advertising, supported by the other lines listed below.
- TV advertising
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #328 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| foodnetwork.com | ≈ 36 million / month | #329 class competitor | — |
| houzz.com | ≈ 27 million / month | #330 class competitor | — |
| bhg.com | ≈ 18 million / month | #331 class competitor | — |
What is HGTV?
HGTV (hgtv.com) is an entertainment and streaming service serving users in United States. A home and design network site with shows, DIY projects and decorating ideas. It ranks #328 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns HGTV?
The site is operated by Warner Bros. Discovery, founded by Scripps Networks. The company was established in 1994 and is headquartered in Knoxville, TN, USA. It employs around 500+.
Traffic and audience
Traffic estimates place HGTV at roughly 60 million visits per month, about 2 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How HGTV makes money
Revenue comes primarily from tv advertising, alongside digital advertising.
Competitors in United States
Its closest rivals include foodnetwork.com, houzz.com, bhg.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1994
HGTV is founded in Knoxville, TN, USA.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #328 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns HGTV?
HGTV is operated by Warner Bros. Discovery. Subsidiary of public company structure, based on public filings and press reporting.
Where is HGTV headquartered?
HGTV is headquartered in Knoxville, TN, USA.
When was HGTV founded?
HGTV was founded in 1994 by Scripps Networks.
How many employees does HGTV have?
HGTV employs approximately 500+ people.
What is HGTV's revenue?
HGTV's revenue: ≈ $1.5 billion annual revenue (est.).
Who are HGTV's competitors?
Main competitors in United States include foodnetwork.com, houzz.com, bhg.com.
How does HGTV make money?
Mainly tv advertising, digital advertising.
Is HGTV publicly traded?
HGTV's ownership: Subsidiary of public company.
How many visitors does HGTV get?
Third-party estimates place HGTV at roughly 60 million visits per month, mostly from United States, with 74% mobile traffic.
Is HGTV safe?
HGTV is an established entertainment & streaming site founded in 1994 and ranked #328 in United States; use the official domain hgtv.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshgtv.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos